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Jan 07, 2015
Toluna QuickSurveys Reveals Annual 2014 Naughty & Nice Holiday Behaviors List


Nice and Naughty 2014 Infographic

WILTON, Conn., Dec. 4, 2014 -- Toluna QuickSurveys today released the findings of their annual Naughty and Nice holiday behaviors survey. To create the list, 1,000 consumers were polled about their behaviors around the holiday shopping season.


In the spirit of the holidays, we'll begin with the Nice Consumers first:

 While at a crowded mall for holiday shopping…

  • 71% say they'd say something if a cashier gave them too much change
  • 87% say they've never tried to pass off a store-bought item as homemade
  • 91% say they've never sneaked an item into their bag at the self-checkout without scanning and paying for it
  • 81% have never knowingly cut someone else in line
  • 88% have never illegally parked in a handicap spot just to get a better parking spot
  • 55% agree they're more likely to donate money to a charitable organization/cause during the holiday season, than any other time of the year; 44% agree they're more likely to volunteer their time.

Now, on to those Naughty Consumers:

  • 57% are guilty of re-gifting gifts they didn't like
  • 42% have opened a product in a store and not purchased it
  • 54% have sneaked a peak at gifts intended for them prior to receiving them
  • 23% say they've knowingly taken a parking spot from someone else while at a crowded mall for holiday shopping. (37% of millennials)
  • 19% have knowingly cut someone in line while holiday shopping
  • 22% have told a child Santa Claus isn't actually real
  • 26% of men say they've bumped another car in a parking lot and pulled away hoping no one noticed them do it; 21% of women  are guilty of this
  • 13% of women who have come across an unattended bag of newly purchased items say they took the bag and kept it; 24% of men did the same.

About this survey:
This survey was run with Toluna QuickSurveys, the leading self-serve market research platform. Respondents for this survey were selected from among those who have agreed to participate in Toluna surveys. This survey was run with SmartSelect™, Toluna's proprietary respondent selection methodology that relies on statistical and attitudinal matching, rather than probability sampling. Because the sample is based on those who agreed to participate in Toluna surveys, no estimates of theoretical sampling error can be calculated.

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