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Sep 07, 2017
Toluna Partners with reward-U loyalty program founded by Hong Kong’s low-fare airline, HK Express

Toluna Partners with reward-U loyalty program founded by Hong Kong’s low-fare airline, HK Express

Partnership significantly expands Toluna’s global panel community and capacity in APAC

Wilton, Conn., September 7, 2017 - Toluna, industry pioneer and leading provider of on-demand, real-time digital consumer insights, today announced a strategic partnership with reward-U, a loyalty program founded by Hong Kong’s low-fare airline, HK Express. Through the partnership, reward-U members are invited to join, the world’s largest social voting community, and participate in real-time surveys that are directly available via Toluna’s integrated survey platform.

Launched in 2016, reward-U has reached 1 million members quickly by offering an easy-to-understand program structure, and unique features and benefits that members see value in. reward-U caters to the needs of the mass market and the growing millennial segment that is overlooked, helping them maximize moments of enjoyment with loyalty points as a virtual currency. The dollar-based program allows members to earn points on a variety of partners and be rewarded for everyday spending. reward-U points can be used to redeem HK Express flight tickets conveniently ‘any seat, any flight, any time’. The program also comes with many innovative features, including ‘reward-U Crew’ to allow friends and family to earn and burn points together, and partial redemption to allow members to flexibly make payments with their preferred allocation of points and cash.

The new partnership between Toluna and reward-U will bring more benefits to members, allowing them to influence the direction of products and services of different corporations and brands, and earn 5,000 reward-U points for completing their first survey on Toluna.

Toluna offers a user-friendly platform for communities to brainstorm ideas, uncover new business opportunities and answer questions all in real-time, globally. Toluna’s global consumer panel has more than 13.4 million of active members in 68 countries, and is continuously growing.

“Partnering with Toluna provides a new reward earning channel for our members,” said Steven Greenway, CEO of reward-U. “Now they can be a part of a community to shape the market’s products and services and be rewarded for their participation.”

“Toluna is transforming the way that research is conducted via our real-time research platform.  We continue to bring top-quality respondents to our consumer panel to uniquely address the global market research needs of our customers,” said Sandy Casey, Senior Vice President, Strategy and Marketing, Toluna. “Our community members are incredibly valuable to brands which are looking to tap consumer insights in shaping future company and product direction.”

The announcement of this partnership is one of many to follow in the coming weeks.  Stay tuned. And, if you are interested in finding ways to monetize your audience please reach out to 

About Toluna

Toluna is a leading provider of real-time digital consumer insights and empowers companies to brainstorm ideas, uncover new business opportunities and answer their questions in real time. Toluna is transforming the way marketing decisions are made by bringing consumers and brands together via the world’s largest social voting community of 13.4+ million members across 68 countries. This real-time access to consumers is coupled with its state-of-the-art, market research survey and analytics platform. Toluna has 21 offices in Europe, North America, Asia Pacific, and MENA. For more information, please visit

About Reward-U

Launched on 14 April 2016, reward-U is the loyalty program founded by Hong Kong’s low-fare airline HK Express. The program aims to maximize moments of enjoyment for young consumers, enabling them to squeeze the most out of life and amplify their enjoyable experiences. reward-U is designed to be easy and efficient. Points earned are based on the dollar amount spent rather than miles flown, so no more complicated calculations are required. It is different and unique, with flexible features such as reward-U Crew for sharing of points with their friends and family. It is experience enhancing, enabling members to earn points through a variety of partners, redeemable with HK Express “any seat, any flight, any time”, and even for add-ons including free meal and extra baggage. As a core part of reward-U, friendly and approachable staff are always ready to help members maximize moments of enjoyment. For more information, please visit:

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