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Dec 09, 2014
Toluna Launches PanelPortalLight

Short-term branded communities can span as few as 6 months


WILTON, CT, December 8, 2014: Leading online research and survey technology provider, Toluna, today announced the launch of PanelPortalLight, its short-term branded panel product.


“PanelPortal powers more than 200 branded community panels worldwide. We’ve found that many companies understand the benefits that branded panels provide, but worry about the long-term vision, and commitment required necessary to move forward.  We launch this ‘trial’ or ‘short-term’ community to empower companies to embark on a branded community panel engagement,” says Julie Paul, SVP, Branded Communities.


PanelPortalLight can be launched within less than 4 weeks, and the user-interface is templatized, with many options, using a best-practices approach to website layout.  The community can host up to 2,000 members, and accommodates all PanelPortal engagement features.


“PanelPortalLight is ideal for companies that wish to conduct a proof-of-concept before embarking on a long-term agreement, or for companies that wish to engage in a community-approach for short-term use,” says Neil Dixit, Vice President of Technology.  “Many of our clients that leverage PanelPortalLight consider extending their agreement within months of launch.”


Toluna’s Market Research Agency reseller clients are embracing this new approach to community-panels.  “Insights West is an avid user and fan of Toluna’s panel technology, and we know of several clients who will be immediately interested in PanelPortalLight because of the ability to immediately trial and execute a community-panel with all its benefits”, says Steve Mossop, President of Insights West.


About Toluna

A pioneer in the dynamic world of market research, data collection, reporting and visualisation, Toluna brings together people and brands in the world’s largest social voting community. As a leading all-in-one global source for actionable insights, we help market researchers, insights professionals and companies anywhere in the world make clearer and better business decisions that drive better business results.


Our social voting community of more than six million members spans more than 41 countries, enabling our clients to develop a deeper understanding of anyone, anywhere, anytime they need it.


Toluna provides the industry’s leading survey technology suite, enabling hundreds of organisations worldwide to create online and mobile surveys, manage panels and build their own online communities. Toluna products include PanelPortal™ Online Communities and TolunaQuickSurveys™ and Toluna Analytics™.


With 17 offices in Europe, North America and Asia Pacific, Toluna works with many of the world’s leading market research agencies, media agencies and corporations.


Further information on Toluna can be found at http://

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