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Jul 30, 2012
Toluna Launches Mobile Omnibus

Toluna’s Mobile Omnibus gives clients fast access to “on the go” survey respondents via their mobile devices

(Wilton, CT)  Toluna, one of the world’s leading online research respondent and technology providers, today announces the launch of the Toluna Mobile Omnibus, a quick and cost-effective way for companies to interview survey respondents via their mobile devices without sacrificing Toluna’s assurance of representativeness.

“Providing clients with the opportunity to conduct mobile surveys satisfies a clear need in the market,” says John Bremer, Chief Research Officer for Toluna.  “Toluna’s Mobile Omnibus is a great way for our clients to begin conducting high-quality mobile surveys.  We fully expect demand for such surveys to grow exponentially in the years to come.”

The Toluna Mobile Omnibus is the latest in a series of new omnibus products, following the recent launch of the Mobile App.

About Toluna

Toluna is one of the world’s leading online panel and survey-technology providers.  With 17 offices in Europe, North America and Asia Pacific, Toluna works with many of the world’s leading market-research agencies, media agencies, and corporations.

Toluna provides a comprehensive proven, scalable solution that enables companies to answer questions of their target audience quickly and efficiently.

Toluna leverages a unique approach to respondent recruitment and engagement with its online community and proprietary respondent engagement methodologies and guarantees that the data clients receive is of the highest quality.  Recently, the company launched SmartSelect™ which is a respondent-level methodology designed to ensure more representative, reliable market research data.

Further, Toluna provides the industry’s leading technology suite, enabling hundreds of organizations worldwide to create surveys, manage panels and build online communities.  Toluna’s products include PanelPortal™, AutomateSurvey™, and QuickSurveys™.

About The Toluna Mobile Omnibus

The Toluna Mobile Omnibus is a quick and cost-effective way for companies to ask up to 10 questions of 500 mobile respondents in the US.  Data is reported by age, gender, region, marital status, income, education, employment status, household size and the number of children in the household.

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