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Apr 15, 2011
Toluna Announces Two Executive New Hires

John Bremer appointed Chief Research Officer
Peter Shafer appointed Senior Vice President, Enterprise Solutions

(London, UK) Toluna, one of the world’s leading online research panel and survey technology providers, today announced the appointment of two key new hires.

John Bremer joins as Toluna’s Chief Research Officer. His appointment emphasizes the company’s ongoing commitment to superior quality in online research and technology innovation. Before joining Toluna, Mr. Bremer served as Chief Research Officer at Compete, Inc., a Kantar Media company. Prior to working at Compete, Bremer worked for Harris Interactive, where he held the position of Senior Vice President, Global Representativeness and Co-Director of the company’s Center for Innovation.

When asked about joining Toluna, John Bremer noted, “the Toluna team recognizes that a focus on data quality and respondent representativeness is crucial to research excellence. I plan to ensure that the name Toluna is synonymous with quality research.”

Peter Shafer joins Toluna as Senior Vice President, Enterprise Solutions. Most recently, Shafer served as CEO of KRC Research, a full-service market research firm focused on meeting the research needs of public relations, advertising and communications agencies. Shafer brings more than 20 years of industry experience to Toluna, having held marketing and sales leadership positions at the Gallup Organization and Harris Interactive.

“Toluna’s expanding suite of market research solutions and its commitment to invest in new, cutting-edge tools attracted me to the organization,” says Shafer. “I feel that the company is uniquely positioned to provide innovative, and ultimately better ways to access consumer opinion and improve the business decision-making process. I look forward to taking these tools to market.”

George Terhanian, President, Toluna North America and Group Chief Strategy Officer, commented, “I am thrilled to announce these new hires. They reflect Toluna’s ongoing commitment to providing superior solutions to our clients in North America and worldwide.”

Additional biographies and information can be found here.

About Toluna

Toluna enables organizations to generate valuable customer insight by combining its online market research panel and industry leading technology.

Toluna provides companies the ability to answer questions of their target audience quickly and efficiently and leverages a unique approach to respondent recruitment and engagement with its online ‘community’ and proprietary Real-Time Sampling® methodology. Toluna guarantees that the data clients receive is of the highest quality and has built a set of standard operating procedures, SampleSafe™ that ensure respondents are validated, and de-duplicated before participating in your surveys.

Further, Toluna provides the industry’s leading online market research technology suite, enabling hundreds of market research organizations and agencies worldwide to create surveys, manage panels and build online communities.

Toluna’s products include PanelPortal™, AutomateSurvey™, IVR, mobile surveys, BrandSpector™ and QuickSurveys™.

Toluna also boasts several practices, focused on meeting the specialized needs of specific sectors, including Healthcare, Media and Tracking work.

Toluna has offices in the US, Canada, UK, France (headquarters), The Netherlands, Romania, Germany, India, Australia, Japan and China.

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