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Feb 10, 2011
Toluna and nurago Expand their Digital Media Measurement Solution


(Wilton, CT) Leading online research panel and survey technology provider Toluna, and nurago, one of the most innovative providers of insights for digital touch points, today announced the launch of their digital media measurement solution BrandSpector in the United States. This announcement follows a pre-launch announcement that coincided with an ARF webinar conducted in September 2010.

BrandSpector is a digital media measurement solution that gives online advertisers more insight than ever before into responses to their digital marketing campaigns across the US. The service enables advertisers, planners and media buyers to analyze the response of more than 290,000 Toluna panel members to their US digital campaigns. The technology behind the service has been developed by nurago over the past three years. It has been deployed successfully and helped optimize over 500 campaigns to date.

BrandSpector enables companies to evaluate the efficiency and effectiveness of digital campaigns by comparing the intended target audience of a campaign against the demographics of actually exposed panelists. Moreover, BrandSpector enables companies to then survey panelists that have been exposed to specific digital campaigns to measure the campaign’s effectiveness in terms of communication goals such awareness and purchase intent.

Following the US launch, BrandSpector is available in the US, UK, France, Germany, Italy and Spain. BrandSpector is expected to launch in a further 14 countries in 2011.

About Toluna
Toluna enables organizations to generate valuable customer insight by combining its online market research panel and industry leading technology.

Toluna provides companies the ability to answer questions of their target audience quickly and efficiently and leverages a unique approach to respondent recruitment and engagement with its online ‘community’ and proprietary Real-Time Sampling® methodology. Toluna guarantees that the data clients receive is of the highest quality.

Further, Toluna provides the industry’s leading online market research technology suite, enabling hundreds of market research organizations and agencies worldwide to create surveys, manage panels and build online communities. Toluna’s products include PanelPortal™, AutomateSurvey™, BrandSpector™ and QuickSurveys™.

Toluna has offices in the US, Canada, UK, France (headquarters), The Netherlands, Romania, Germany, Italy, Spain, India, Australia, Japan, Hong Kong, and China.

For further information on Toluna:

About nurago
nurago is one of the most innovative service providers for solutions in digital brands, media, and usability research worldwide. With its expertise – based on flexible technological platforms – nurago combines research about consumers’ behaviour and attitudes in a unique way to deliver new perspectives. nurago truly understands digital markets and thus delivers new insights regarding the clients’ needs.

nurago’s clients include numerous international companies from global brands to media agencies to research institutes, including Google, YouTube, eBay, Yahoo, MySpace, the ARF and GfK.

Further information on nurago:

Bastian Badenhorst ( ) Tel. +49 511 640 997-33

For more information specifically on BrandSpector

Toluna :

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