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Jun 23, 2010
Q2 Toluna Hires New Hires

(Paris, France) Toluna, one of the world’s leading online research panel and survey technology providers, announces a few key new hires in Q2. The company hired more than 125 new employees globally in Q2. The following are new hires of note.

Chief Financial Officer, Mikael Tiano. Mikael joined Toluna in May, 2010. Mikael serves as the company’s Chief Financial Officer and comes to Toluna with over 25 years of international and finance experience. Mikael has held senior financial roles within the telecom branch of Vivendi, specifically as Chief Financial Officer of SFR and Morocco Telecom, and at the Seb Group. Mikael started his career in the banking industry at BNP Paribas then worked for the finance division of Danone Group before joining Ernst Young Advisory Servises in charge of the finance sector in Paris. His academic background includes a MBA from the Institut d’Etudes Politiques de Paris and a Master in economics from the University of Paris. Mikael is based in Toluna’s headquarters in Paris, France.

General Manager, Romania Office, Raluca Barbu. Raluca joined Toluna in April, 2010. Raluca has a graduate degree in economics (specializing in General Management), and an MBA in economics (Strategic business management) and a Law degree (Business Law). Prior to joining Toluna, Raluca was at Alcatel building a global center of excellence in Romania for finance. She is tri-lingual and speaks English and French fluently. Raluca is a finance and business process expert. She has also had Six Sigma Training on business management strategy. Raluca is based on Toluna’s Timisoara Romania office.

Erich Giebel, Director, Technology Sales. Erich joined Toluna North America in June, 2010. Erich will be responsible for the sales of Toluna’s technology products including PanelPortal(TM) the company’s Market Research Online Community tool. Erich has extensive experience in direct sales and sales management with companies marketing their services to the healthcare and CPG industries. Promotional content, software, eDetailing, marketing and research technologies and services are all core competencies. Most recently Erich was the Director of CPG and HealthCare for WebCollage Inc. Prior to his position at WebCollage he was a Vice President Client Development at MarketTools. Erich is based in New Jersey.

Steven Werner, Director, Client Development. Steven joined Toluna North America in June, 2010. Steven was hired to oversee strategic client business development in the Mid-West region of the US. Prior to joining Toluna, Steven was a Vice President of Business Development for e-Tabs, and held positions at GMI, Inc, Information Resources (IRI), and SPSS, Inc. Steven has a hands-on approach to customer management with a solid track record of successfully helping clients use global online research methodologies. Steven is based Chicago, Illinois.

About Toluna

Toluna is the world’s leading independent online panel and survey technology provider to the global market research industry. The company provides online sample and survey technology solutions to the world’s leading market research agencies, media agencies and corporations, from its 17 offices in Europe, North America and Asia Pacific. In 2009, Toluna welcomed Greenfield Online and Ciao Surveys into the group – complementing its traditional strengths in Europe and increasing its online sample and delivery capacity in the US, Canada and Asia Pacific. Unlike other panel providers, Toluna has developed a unique online community approach to the management of its panels. Through the use of web 2.0-based technology it has created the world’s first social voting community site, focusing on maximizing panelist engagement to offer increased survey responsiveness and data reliability to its clients. In addition Toluna is enabling organizations to generate valuable customer insight by creating, hosting and managing their own online communities using its software as a service community management solution; PanelPortal™ <>. Toluna’s portfolio of research technology solutions also include QuickSurveys™ <> – an online selfservice tool that enables you to ask 1-5 questions and receive 1,000 responses in a few hours, Interactive Voice Response, mobile survey capabilities and BrandSpector™ a new approach to measuring the efficiency and effectiveness of online advertising campaigns using the Toluna online panel.

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