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Feb 01, 2017
New Toluna Hires and Promotions to Fuel Growth and Address Demand for Digital Survey Solutions

Toluna Expands North American Leadership Team 

Wilton, CT, January 31, 2017 – Toluna, the world’s leading provider of real-time digital consumer insights, is proud to announce a series of key new hires and promotions to fuel the company’s continued growth globally.  The company, which increased staff by 20% in 2016, has made key strategic hires who will foster client relationships, drive new sales, optimize product marketing, and develop innovative technologies. 

“Toluna is transforming the way companies access consumer insight, by bringing brands and people together via the company’s streamlined research platform.  We work with leading companies worldwide that span some of the largest and most well-respected brands and research agencies,” says Mark Simon Managing Director North America, Toluna.  “The hires we’ve made ensure that Toluna remains the industry’s true pioneer, providing clients with real-time digital insight.”

Marco Pasqualina joins Toluna as Vice President of Sales for Toluna and will lead the company’s reseller channel strategy.  Prior to joining Toluna, he held sales leadership and revenue growth positions at UBMobile, MetrixLab, MarketTools, and Nielsen.  Pasqualina will be based in the Wilton, CT office. 

“The opportunity to join a company that continues to grow and innovate at Toluna’s pace was irresistible,” says Pasqualina. “I am thrilled to work with the team to continue to grow the business.”

Mark Daniel joins Toluna as Vice President of Digital Solutions Toluna, leading Toluna’s rapidly expanding digital product sales division.  He joins Toluna with significant experience in community sales and held strategic sales positions at Vision Critical, Passenger and C-Space. Mr. Daniel be based in Toluna’s Dallas office.

 “Toluna provides clients with real-time, global digital solutions, and industry leading customized reporting platforms.” comments Daniel.  “Clients are looking for fast/effective, and in-depth research platforms and Toluna is positioned to meet/exceed those needs.”

In addition to new hires, Toluna has promoted tenured employee, Patricia Chapin Bayley to Vice President, Head of Enterprise Solutions for Toluna. With 10 years’ experience at Toluna in the US and UK, she brings a wealth of experience having held leadership positions running account groups in Toluna’s Media, Market Research, and Healthcare divisions. She is based in the Wilton, CT, office.

Commenting on her promotion, Chapin Bayley stated, “Our clients are looking to us to digitalize their research programs. I’m delighted to head up this fast-growing talented team and know we are just getting started helping our clients embrace the digital research revolution."

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