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Oct 03, 2018
Insights On Demand Consortium Participates at TMRE to Promote Creative Change in Consumer Insights

Consortium members and industry professionals from Toluna, Procter & Gamble, Nordstrom, CNN and Converse to discuss ‘fast fail’ approach to consumer insight

Wilton, Conn., October 2, 2018 - ITWP, parent holding-company of Toluna and Harris Interactive, today announced that the Insights on Demand Consortium will participate in a main stage session titled Supporting Fast Fail Approaches with Consumer Insight at the TMRE event taking place October 16-18 in Scottsdale, Arizona.

The moderated panel discussion will include several members of the Insights on Demand Consortium, a group of 100+ leading marketing  and consumer insights professionals devoted to evolving, refining, and promoting new ways of insight creation and delivery to support today’s ever increasingly complex business. The panel will address a new market reality -- one where traditional market research often moves too slow.

The group will provide attendees with their experience with ‘fast fail,’ and ideas for ensuring successful support for on-demand decision making. Attendees will walk away with fresh ideas about how best to make smart, empowered decisions in an ever compressed time to market by using a fast, iterative test and learn approach. Consortium member David Boyle, Director of Consumer Insights at Harrods will moderate the panel. Panelists will include:

  • Phil Ahad, Head of Products and Strategy at Toluna
  • Shelley Krasnick Director of Consumer Research and Insights at Nordstrom
  • Michael Lancor, Director of Consumer Fundamentals and Insights at Procter & Gamble
  • Laurie Manos, Head of Global Consumer Research and Market Intelligence at Converse, a division of Nike
  • AJ Mathew, Vice President Ad Sales Research, CNN

The Insights on Demand Consortium panel discussion will be held on Wednesday, October 17, 2018 from 4:15 - 5:00 p.m. (MST) at the Westin Kierland Resort & Spa.

If you’re interested in learning more about or joining the Insights on Demand Consortium, visit:  The final virtual consortium meeting will take place on the 24th of October.

About Insights on Demand™

Insights on Demand™ is a transformational market category based on business needs for fully integrated approaches to understanding constantly shifting consumer sentiment and taste. This democratized vision for market research makes insights into consumer intent accessible and achievable for all business professionals in companies of all sizes.  Insights on Demand™ promotes the tight integration between technology and companies to provide iterative real-time insights that reflect constantly shifting market sentiment. ITWP, parent company of Toluna and Harris Interactive launched Insights on Demand in November, 2017.  This release marks the launch of an industry-wide member consortium.  For more information about Insights on Demand, or to join the consortium visit

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