Events

26
March 26, 2019 - March 28, 2019
MTEX - Marketing Technology Expo (Sandstone Lane, , London)
Marketing Technology Expo will feature some of the newest technology and services that are changing the landscape of the marketing world.
11
April 11, 2019 - April 12, 2019
Printemps des Etudes 2019 (Paris, , France)
07
September 07, 2019 - September 11, 2019
ESOMAR Congress 2019 (Edinburgh, , Scotland)

This is where creativity, innovation, and insights collide.

ESOMAR Congress has been at the forefront of showcasing data, research, and insight innovation for over 70 years, and 2019 is no exception.

Upcoming Webinars

Toluna has created its QuickWebinar series to ensure that you have the latest information about accessing real-time consumer insights solutions, Toluna’s full suite of products and solutions, and how best to apply them, and tips and tricks for use. These webinars last no more than 30 minutes.

Click here to see our upcoming QuickWebinars

13
March 13, 2019 - March 13, 2019
When Concepts Go Wrong, or Research Takes Too Long
Imagine a world where concepts aren’t tested prior to launch? I bet you can.

Past Webinars

14
February 14, 2018
GDPR Explained
The GDPR is a new legal framework, replacing the EC Directive 95/46 on Data Protection and will apply from 25 May 2018.
14
February 14, 2018
The General Data Protection Regulation (GDPR) and Market Research – The GDPR Explained

The General Data Protection Regulation (GDPR) and Market Research – The GDPR Explained

Toluna Provides an In Depth Look at the GDPR and Implications for Survey Research

Over 100 countries, jurisdictions and territories across the globe now have privacy laws in place to protect personal data held by private and public bodies and over 40 countries and jurisdictions have pending bills or initiatives on privacy laws.  The EU and EFTA member States have agreed to adopt a new legal framework on the treatment of personal data (the General Data Protection Regulation (GDPR)).

At Toluna, our goal is to share some of our learnings, and help explain the protocols we’ve implemented to comply with the GDPR, while ensuring that we share best practices and provide you with insight as to what you should consider. 

Here’s what we’ll cover;

  • The GDPR explained, what you need to know.
  • What should you be asking for of your suppliers?
  • Common questions.
  • Documentation and support.
13
September 13, 2017
Unleash the Power of Communities for Digital Consumer Insights and Brand Understanding
We’ll discuss the new research paradigm, and how a global recognized FMCG brand, through its partnership with Toluna, has been able to leverage verified insights to better improve the performance of their hair care category products.
11
May 11, 2017
Think Globally, Act Locally – What you Need to Know about Conducting Research in the Middle East
We will look into the region/market size and opportunity, and discuss what brands look to understand/consumer insight.
27
April 27, 2017
Adweek Webinar: Put Consumer Feedback to Work for Your Brand: Time to Plan for Communities of the Future

Top-performing brands understand how to tap into consumer thinking to uncover new ideas and improve the speed and quality of decision-making. Community-based approaches provide a destination for consumers and way for them to speak out and be heard. Brands not only receive attitudinal information and on-site discussion, but now real-time insight can be coupled with actionable consumer data.

Hear from Toluna about what the community of the future is heading, with examples from specific brand engagements. This webinar will cover:

  • How to “sell in” community approaches to stakeholders
  • Which metrics and KPIs can be used to assess community impact
  • New methods for coupling transactional and digital data to achieve true ROI

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