To learn more about what it’s like to work at Toluna, and our staff around the globe, click here to visit our Instagram page.

Executive Team

  • Frédéric-Charles Petit
    Chief Executive and Founder


    Frédéric’s mission is to revolutionize the way brands and consumers engage with one another, with the ultimate objective of transforming the market research industry into a real-time, mass market and social experience.  Today ITWP helps companies anywhere in the world make clearer business decisions by bringing brands and people together via its streamlined research platform and the world’s largest social voting community,  

    Frédéric, and his team, acquired several companies over the course of Toluna’s development, and has grown the company from one individual based in Paris, to a global company of more than 1,200 staff in 21 offices on 4 continents.

    Frédéric is an industry visionary, and speaks often among industry leaders about the transformation of market research, impacts of automation and more.

    Frédéric holds a Master’s degree in comparative jurisprudence from New York University and a diploma in advanced studies in international economic law from the Sorbonne in Paris (D. E. A.). He practiced as a French lawyer in the corporate department of Allen & Overy’s Paris office, before establishing Toluna in May 2000.

    Latest Blog Article
    November 13, 2015
    Toluna CEO Frederic-Charles Petit turned his interest in consumer research into a leader in the survey technology industry.
  • Jim Fredrickson
    Chief Operations Officer


    Prior to joining Toluna in 2011, Jim Frederickson, Chief Operations Officer, already had a storied career within the market research industry. His vast experience, thorough understanding of client needs, and overall dedication to excellence made Jim the perfect addition to the executive team. His appointment emphasizes Toluna’s ongoing commitment to providing high-quality survey data and a superior client experience.

    Prior to his tenure at Toluna, Jim was the President, North America at IPSOS Interactive Services. In that role, he was responsible for all of the online market research conducted in North America.

    Jim was also a key player at Harris Interactive for more than 20 years where he held various positions including Executive Vice President, Global Research Operations. During his time at Harris, he was instrumental in the development of their online market research capabilities and the globalization of the company’s operations.

    Jim has also been active in several industry organizations including those involved in promoting the overall quality of online data collection.

    He received a BS degree in Math and Computer Science from the State University of New York College at Brockport.

  • Frank Smadja, PhD.
    Executive Vice President Engineering


    As Executive Vice President of Engineering, Frank Smadja leads the IT and engineering operations of Toluna utilizing his expertise in users’ communities and innovative applications and services. He also brings with him the unique business perspective of having co-founded two successful startups:  RawSugar, an early social bookmarking site, and ASAPNews, an internet news aggregator, which was acquired by Elron Software in 2003.

    Earlier experiences include a stint at Lehman Brothers as a senior software engineer developing information filtering solutions for news feeds and Bellcore as a research associate in computational linguistics.

    Frank is a prolific writer and researcher, having authored more than 20 research papers and articles. He has also been a co-author on multiple patents for web and text mining technologies. He holds an Engineering degree, majoring in math and physics, from Ecole Centrale de Paris, an MSc (DEA) in Computer Science from Université Pierre et Marie Curie (Paris VI), and a PhD in Computer Science, Computational Linguistics from Columbia University.

    Latest Blog Article
    September 02, 2015
    Mobile is not enough – the quest for relevance continues!
  • Paul Twite
    Managing Director, EMEA


    Paul brings an abundance of digital technology experience and knowledge to his role as Managing Director, EMEA.  After joining Toluna in 2013, Paul was tasked with growing Toluna’s UK business. Toluna experienced a sustained increase in both the number and depth of client relationships in the research and technology sectors. Before joining Toluna, I lead divisions at United Business Media in Hong Kong and Haymarket in London. 
    Latest Blog Article
    June 02, 2015
    Why the Need for Speed in Market Research?
  • Ludovic Milet
    Managing Director, APAC


    Before he joined Toluna in 2015 as Managing Director APAC, Ludovic Milet already had 20 years of market research industry experience. In his current role, Ludo is responsible for Toluna’s business strategy and execution across the Asia-Pacific region.

    His market research background includes senior-level positions at GMI, where he was responsible for the Asia-Pacific region and GfK’s Retail and Technology Division (now called Consumer Choice) as Business Group Director working with decision-makers of leading organizations in the consumer electronics and home appliances industries throughout Europe and Asia-Pacific.

    Ludo has a Master’s degree in Marketing and Corporate Finance from Sciences Po in Paris, France.



  • Anne-Marie Horgan
    Group General Counsel


    Anne-Marie Horgan joined as Group General Counsel in April 2016. She has almost 20 years of legal experience within the information services sectors and specialises in data protection and compliance matters having gained extensive experience across multiple jurisdictions. Immediately prior to arriving at ITWP, Anne-Marie was Associate General Counsel at GfK, responsible for all legal and compliance matters in UK, Ireland and Nordics and Baltics regions. Anne-Marie holds a law degree from the University of Hertfordshire and is admitted to the roll of Solicitors in England and Wales.
  • S. Jay Rampuria
    Executive Vice President of Global Business Development


    As Executive Vice President of Global Business Development, Jay Rampuria leads all business development strategy for the company.  His focus is to drive long-term partnerships with the world's largest Advertisers, along with new product development through innovative client and data partnerships.

    With nearly 20 years of leadership experience between Early Stage / Venture Backed Companies (RightNow, Island Data, Intelliseek/BuzzMetrics, and Unmetric), as well as, Large Enterprise Organizations (EDS, Nielsen, McKinsey, and Accenture), Jay brings considerable senior Sales and Account Management expertise in advertising, digital, social media, and text analytics, having partnered with some of the world's largest Brands and Agencies.

    Before Toluna, Jay was Global Head of Client Development at Unmetric, where he led all commercial aspects of the business, including sales, major account management and partnerships across the world. Before that, he was a Partner within the Accenture’s Interactive business unit and prior to that helped to found and lead the Americas’ Sales and Account Management organization for NM Incite (a JV between Nielsen and McKinsey). 

    He is a graduate from the University of Oklahoma where he received a BBA in Finance and Management Information Systems (MIS).
    Latest Blog Article
    December 20, 2018
    Both CES and Toluna All About Convergence
  • Phil Ahad
    EVP Product


    Phil Ahad, Senior Vice President of Digital Products is responsible for leading the vision, development and strategy for Toluna’s suite of digital market research products.  He is passionate about identifying first look technology and trends that innovate companies, industries and business concepts.  Phil has a broad range of experience in digital product leadership and marketing focusing on automation and disruption across all industry types.  He has held senior leadership roles from start-ups to Fortune 500 companies. 


    Under his leadership, Toluna’s digital products have been the fastest growing products in the market research industry and has established Toluna as the top organization for end-to-end market research technology and innovation.   


    Phil holds degrees in Decisions Science and Management Information Systems from George Mason University School of Business. 

    Latest Blog Article
    September 12, 2017
    Concept Testing to Ensure Success, More Critical Than Ever
  • Janice Caston
    Vice President, Global Marketing


    Janice is a marketing professional with close to 20 years experience and a proven track record for developing results-oriented marketing programs.  She couples senior-level experience with tactical know-how.
  • Nitin Patel
    Chief Technology Officer


    Nitin Patel, CTO will focus his efforts on strategic and horizontal technical topics. He will spend much more time with the Operations and Supply teams on automation and optimization of our community.  Nitin will also lead technical discussions with partners and customers to find technology solutions, he will be the technical contact for Nielsen and NPD,  he will work on multiple aspects such as cost, licensing, architecture, etc.

    Nitin has led the UPS and TEF teams for years as well as many other important initiatives such as the NPD contract and deliverables.  Nitin is known for his ability to focus on tiny coding details while still having the big picture in mind, he can talk to customers while debugging code and this is going to be very helpful for him looking forward.   

  • Pierre
    Chief Financial Officer


    Pierre joined Toluna in 2015 and serves as the company’s Chief Financial Officer. Pierre comes to us with many years finance experience and was previously the Investment Manager at Verlinvest, as well as Senior Consultant for Ernst & Young.
    edit_shooting_tolunaTS21_Pierre 3
  • Val Karruck
    EVP Key Accounts



Senior Management

  • Marco Gastaut
    Managing Director South Europe & Latam


    Marco joined Toluna in 2008 as Commercial Director for Italy. This new professional challenge allows him to introduce to the Italian market innovative and revolutionary products for online data collection as well as to further gain expertise in the world of online market research. To date, the Toluna’s Italian clients includes all of the major market research agencies associated Esomar and Assirm with a focus on online and mobile research.

    Thanks to Marco, Toluna has achieved a leadership position in Italy for both the provision of online samples and technology solutions for creating panel community for research purposes.

    In June 2009, Marco has been promoted as Sales Director South Europe, with the aim of developing the Spanish market in parallel with the consolidation of the Italian market.

    In November 2014 Marco was promoted to the position of Managing Director with P&L responsibility. Marco’s mission is to facilitate investment in the market research industry towards automation, technology and innovation to accelerate the process of Consumer Insight generation.

    In January 2016 Marco was extended his MD responsibilities to South America and supervised the opening of Toluna Latam HQ in São Paulo, Brazil. Toluna aims to become a disruptive force in the market research sector in Latam and to affirm its leadership in this very strategic region.

    Marco G
  • Hans Pietersen
    MD Netherlands


  • Dr. Thomas Rodenhausen
    MD Germany


    Mr Rodenhausn is responsible for strategic development for Harris Interactive Germany. In his role he e is responsible for business operations, methods development, and is in contacts with the education sector. Prior to joining Harris Interactive, Thomas was owner and founder of MediaTransfer AG Netresearch & Consulting.   Dr. Thomas Rodenhausen is a psychologist, has a doctorate from the Free University of Berlin in the subject, where he worked as a research assistant.
  • Nathalie Perrio-Combeaux
    Co-MD France


    Nathalie fonde en 1995 avec Patrick Van Bloeme l’institut d’études Novatris, qui devient spécialiste des études on line et rejoint le groupe Harris Interactive en 2004. Depuis sa création, elle co-dirige l’entreprise et co-définit sa stratégie et ses axes de développement. En impulsant depuis 20 ans innovation et agilité, elle contribue à hisser Harris Interactive parmi les acteurs les plus importants du marché.

    Nathalie développe depuis plus de 25 ans des expertises dans de nombreux domaines, tels que le parcours client cross canal, les communautés on line, l’impact de la digitalisation en marketing, et plus particulièrement dans les secteurs cosmétiques et luxe.

    Elle intervient régulièrement dans des conférences et dans les médias pour apporter son expertise du métier des études et des mutations technologiques sur ce marché.

    Avant de fonder Harris Interactive, Nathalie était co-fondatrice du cabinet de conseil et d’études en nouvelles technologies Cesmo et précédemment consultante chez Sinfor Conseil.

  • Patrick Van Bloeme
    Co-MD France


    Patrick fonde en 1995, avec Nathalie Perrio-Combeaux, l’institut d’études Novatris, qui devient vite l’un des spécialistes des études online et rejoint en 2004 le groupe Harris Interactive. Il co-dirige l’entreprise depuis sa création et co-définit sa stratégie et ses axes de développement. Il contribue depuis à faire d’Harris Interactive l’un des acteurs les plus importants du marché des études, en combinant agilité, technologie et expertise.

    Patrick a développé depuis 25 ans des expertises dans de nombreux domaines, notamment dans les dispositifs de mesure de l’expérience client et dans la connaissance des usages des médias. Il a ainsi mis en place depuis 2003 pour France Télévisions, le QualiTV, mesure quotidienne de la satisfaction des téléspectateurs.

    Patrick intervient régulièrement dans des conférences et dans les médias pour apporter son expertise du métier des études et commenter les études et sondages réalisés par l’institut en France et à l’international.