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ITWP, parent holding-company of Toluna, and Harris Interactive Europe, together with other founding members, has launched the Insights on Demand Consortium. The Consortium is a multi-lateral group comprised of individuals and companies from all industries, such as CPG, high-tech, and market research, that are committed to promote the adoption of insights on demand, an entirely new way for businesses to understand and act on consumer intent and behaviour.

The Insights on Demand (IoD) Industry consortium is comprised of a diverse group of members from numerous industries and geographies, with the common mission to further evolve, refine, and promote new ways of insight creation and delivery. The community will be collaborating by openly sharing opinions, experiences, and even challenges with fellow members to advance the cause. The ultimate vision for Insights on Demand is democratized market research, where insights into consumer intent and behavior are accessible and achievable for all business professionals in companies of all sizes.

Click here to learn more about the Consortium.

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