Gain a competitive advantage by increasing the speed of innovation and delivery from ideation to distribution to point-of-purchase to satisfied lifetime customers.

Now more than ever, shifting consumer demographics and preferences are disrupting the way CPG companies go-to-market. In the era of the empowered and informed consumer you need actionable insights to anticipate emerging trends, create better products and outdistance your competitors. Our CPG solutions give you a real-time view into what is driving consumer choices and experiences at every touchpoint delivering timely, actionable insights tied directly to purchasing behavior and usage.

Here’s how Toluna helps CPG companies maximize consumer insights:

  • Point of sales tracking

  • New product innovation testing

  • Packaging preferences

  • Shelf space optimization

  • Competitive analysis

  • Buyer intention studies

  • Design & feature research

  • In-Home-Use testing (IHUT)

  • Brand experience measurement

  • Consumer panels

  • Product landscape studies

  • Concept testing

  • Segment trend analysis

  • Price sensitivity studies

  • Advertising effectiveness

  • Simulated shopping

Toluna’s best in class methodologies and platform provide CPG companies with a better understanding of shopper attitudes, preferences and the future purchase intentions needed to drive real business results.



“Toluna’s PanelPortal platform has changed our job. The automatization of numerous tasks enables us to save valuable time and focus on further projects.”
Valérie Blanchard-Pradere:
- Head of European Consumer Panel, Givaudan   


“At Ignite, we need a reliable partner that can deliver insights quickly. We use Toluna to further our understanding of how consumers perceive and use our products, and we can always count on them to meet our expedited project timelines and provide proactive communication along the way..”
Kelly Anderson:
-Research Manager, Newell Rubbermaid

“Toluna is great - great platform, great people, huge help to our business!
I LOVE how easy it is to quickly get a read on business question.”
-Growth Analyst, Procter & Gamble
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“I simply can't think of my research without Toluna QuicSurveys”
-Consumer Insight Manager, Unilever