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Gain a competitive advantage by ensuring success – work with Toluna, a leading provider of real-time consumer insights for the beauty industry.

Now more than ever, shifting consumer demographics and preferences are disrupting the way beauty companies go-to-market. In the era of the empowered and informed consumer you need actionable insights to anticipate emerging trends, create better products and outdistance your competitors. Our solutions give you a real-time view into what is driving consumer choices and experiences at every touchpoint delivering timely, actionable insights tied directly to purchasing behavior and usage.


Here’s how Toluna helps beauty companies maximize consumer insights:

  • Point of sales tracking

  • New product innovation testing

  • Packaging preferences

  • Shelf space optimization

  • Competitive analysis

  • Buyer intention studies

  • Design & feature research

  • In-Home-Use testing (IHUT)

  • Brand experience measurement

  • Consumer panels

  • Product landscape studies

  • Concept testing

  • Segment trend analysis

  • Price sensitivity studies

  • Advertising effectiveness

  • Simulated shopping

Toluna’s best in class methodologies and platform provide a better understanding of shopper attitudes, preferences and the future purchase intentions needed to drive real business results.

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What Our Clients Say:

Toluna works with some of the industry's most transformative brands. Here's what Givaudan's Head of European Consumer Panel has said about Toluna.