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Jan 15, 2019
Toluna Announces Key Sales Leadership Appointments Head of Sales in North America; UK Sales Director

Wilton, CT, January 10th, 2019 - Toluna, leading provider of on-demand consumer insights, is proud to announce key sales leadership appointments designed to further accelerate global growth. Marco Pasqualina assumes the role of Head of Sales for Toluna in North America, and Nathan Wimble has been appointed to lead sales as Toluna’s UK Sales Director.  Both appointments are promotions of current high-performing sales leaders signaling customer growth and adoption of Toluna’s end-to-end real-time consumer insights platform, TolunaInsights.

Marco Pasqualina joined Toluna more than two years ago, leading Toluna’s North American sales team focused on building relationships with Market Research clients.  In his new role, will assume responsibility for sales across all client categories.  Prior to joining Toluna, Marco held sales leadership positions at UBMobile, MetrixLab, and Nielsen. Prior to his work within the market research technology sector, Marco worked for Nestle in sales and marketing.  “I am eager to continue to build upon the already strong commercial growth the business has seen in North America. Clients value Toluna’s real-time, platform-based consumer insights solutions, and we’ve helped companies’ large and small transform the way they obtain insights, leverage the benefits of automation, and operate with greater agility” says Pasqualina.  

Nathan Wimble and has been leading the UK-based sales team focused on our Market Research clients for the past two years. Under Nathan’s leadership, the team has enjoyed great success transforming the behavior of key clients during a period of unprecedented change for the market research sector. This has seen landmark deals delivering automation and the adoption of Toluna’s technology. Prior to joining Toluna, Nathan rose to Commercial Director of Natural Capital Partners, during his 7 years with the business and then served as Managing Director at Energy Works. When asked about the role, Wimble replied that “I am excited to take a pivotal role in leading Toluna to its next phase of growth and maximizing the opportunities presented by the need for insights on-demand across all sectors.  As the consumer insights sector continues to evolve rapidly we will build on our position as a trusted partner for our clients, and forge new relationships as we work with businesses to transform how they utilize insights. ”

These announcements follow other announcements of growth, and across the wider ITWP, with the appointment of Susan Vidler as Managing Director, Harris Interactive UK. All roles are newly created.   

About Toluna

Toluna provides consumer insights designed to empower success in todays on-demand, global economy. Powered by the perfect fusion of technology, expertise, and the largest global community of influencers at the ready, Toluna delivers rich, reliable, real-time insights to individuals, and companies of all sizes.

Our automated consumer insights platform, TolunaInsights™ underpins everything we do. Clients can access the platform directly, leverage Toluna’s managed services, or create fully-customized digital consumer insights programs via our engineered services.  TolunaInsights was built to complement QuickSurveys, Toluna’s on-demand platform designed for quick-turn, automated research. 

Toluna is committed to promoting Insights on Demand, an entirely new way for businesses to obtain insight and understand constantly shifting consumer sentiment and taste in the on-demand economy. Toluna is a founding member of the Insights on Demand Consortium, a multi-lateral group that's advancing the principles and adoption of Insights on Demand. The company has 24 offices globally spanning Europe, North America, South America, Asia Pacific, and MENAuna

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