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May 22, 2019
Toluna and KuRunData Announce Significant in-Market Adoption of WeChat Mobile Survey Applet

Toluna and KuRunData Announce Significant in-Market Adoption of WeChat Mobile Survey Applet

WeChat Survey Capability Expands Global Respondent Reach by 60%

SHANGHAI, May 22, 2019 - Toluna, a leading real-time consumer intelligence platform provider, together with its sister company, leading Chinese respondent and survey provider KuRunData, has today announced its expanded respondent reach via the company’s recently-launched WeChat mobile survey app.

Initially launched in July-2018, the market adoption of the applet has increased respondent reach by approximately 60% year over year. With the expansion of the WeChat applet, KuRunData has the largest, most well-profiled online and mobile panel in the region, with more than five million registered members in China.

More than just a social network, WeChat facilitates daily work for its over one billion daily users.  The app is the most downloaded application in China and plays a part of the public’s everyday life as users access a full suite of services, from social media and mobile payment capabilities within the platform.

“The survey capabilities we have through now via the WeChat App not only increase our survey respondent reach, but also help to expedite survey completion, and we can deliver more immediate global insights to clients. We’ve seen mass adoption from global clients like Unilever, and Chinese brands like Tencent, in a very short period of time,” said Ludovic Milet, Managing Director, Toluna Asia Pacific.  “WeChat users view the experience as an innovative and unique way to provide feedback to brands.”

“We’ve built our business to ensure the relevance of survey research with consumers,” says Mr. Pan Hao, General Manager, KuRunData. “we plan to continue to evolve the experience and innovate as WeChat evolves it’s platform, and continue to deliver on-demand access to consumer insights to our clients.”

About Toluna

Toluna provides consumer insights designed to empower success in todays on-demand, global economy. Powered by the perfect fusion of technology, expertise, and the largest global community of influencers at the ready, Toluna delivers rich, reliable, real-time insights to individuals, and companies of all sizes.

Our automated consumer insights platform, TolunaInsights™ underpins everything we do. Clients can access the platform directly, leverage Toluna’s managed services, or create fully-customized digital consumer insights programs via our engineered services.  TolunaInsights was built to complement QuickSurveys, Toluna’s on-demand platform designed for quick-turn, automated research. 

Toluna is committed to promoting Insights on Demand, an entirely new way for businesses to obtain insight and understand constantly shifting consumer sentiment and taste in the on-demand economy. Toluna is a founding member of the Insights on Demand Consortium, a multi-lateral group that's advancing the principles and adoption of Insights on Demand. The company has 24 offices globally spanning Europe, North America, South America, Asia Pacific, and MENA.

About KuRunData

KuRunData is dedicated to providing high quality, efficient, and technology-forward online research services throughout APAC.  Based in China, with offices in Beijing, Guangzhou, and Shanghai, KuRunData is devoted to unifying marketing research with technology, to provide first-class online consumer insights solutions.  KuRunData services 800+ clients and has amassed a panel of more than 5 million. In 2017, KuRunData joined ITWP Acquisitions Limited, alongside Toluna and Harris Interactive.

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