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Sep 28, 2015
dunnhumby partners with Toluna to power Behavioural Attitudinal Research (dunnhumby BAR®) platform

dunnhumby BAR® now couples behavioural data of 17+ million shoppers with real-time attitudinal insight using Toluna’s technology platform 

London, UK – 28 September 2015:
dunnhumby, leading customer science company, has selected Toluna, pioneer in the dynamic world of market research, reporting, and visualisation, to power its Behavioral Attitudinal Research (dunnhumby BAR®) platform.

The dunnhumby BAR® rapid research platform draws upon data from 17+ million shoppers and has the capability to gather attitudinal data in real-time – providing a deeper understanding of shoppers and what they think, feel, and do. 

Toluna’s technology platform provides dunnhumby BAR® users with real-time access to insights, such as;  

  • On-demand survey creation, targeting and fielding via QuickSurveys™, including automated positioning studies with “client ready” reports through PowerPosition™.
  • Consumer targeting driven by actual purchase behaviour.
  • Real-time reporting and advanced data visualisation via TolunaAnalytics™.

“dunnhumby BAR® integrates attitudes and behaviours to provide a complete view into brand usage, attitude and perception, allowing brands to compare themselves to their competitors. In addition, the results are incredibly fast – critical for understanding drivers behind lapsing behaviour and testing the effectiveness of a new product launch” says Julian Highley, Global Director Customer Knowledge at dunnhumby. “This level of insight empowers brands to make truly informed decisions that can guide the future of their business.”

Liz Cowsill, Shopper Marketing Manager at Arla says “Following a new product launch, we used dunnhumby BAR® to gain a deeper understanding of barriers and triggers to purchase, looking specifically at the difference of opinion between customers who purchased and those who didn’t. It’s not only proven an effective way to gauge how well our products are delivering  against shopper needs, but has revealed our key priorities and played a vital role in our future planning.”

“It is fantastic to partner with dunnhumby and provide them with the technological solutions to power dunnhumby BAR®. Our scalable survey technology platform streamlines the distribution of meaningful insight, allowing us to deliver on the promise of real-time market research,” says Frederic-Charles Petit, CEO, Toluna. 


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