Events

07
October 07, 2019 - October 08, 2019
NPD Food and Drink Conference (London, , UK)
32 Brands, 1 Day: Explore How To Boost Profits With Trend-Led, Exciting Food & Drink NPD With Innovative Strategies From Morrisons, Whole Foods, Mars Wrigley, Dairy Crest & More!
09
October 09, 2019 - October 11, 2019
Festival of Marketing (London, , UK)
The Festival of Marketing is a unique experience where ambitious marketers can discover, learn, celebrate and shape the future together.
22
October 22, 2019 - October 24, 2019
Research & Results 2019 (Munich, , Germany)
26
November 26, 2019 - November 28, 2019
AdTech Tokyo (Tokyo, , Japan)
ad:tech tokyo is Aisa’s largest marketing conference. It’s one and only opportunity to introduce your service at Asia’s largest marketing conference.
02
December 02, 2019 - December 03, 2019
MRG Conference London 2019 (London, , UK)
Inspired by the magnificent backdrop of the Institution of Mechanical Engineers, we are looking to celebrate the brains behind what we do.  An action packed day of award winning papers, insightful commentary, and great company, all at a brilliant price.

Upcoming Webinars

18
September 18, 2019 - September 18, 2019
[ANZ] Next Generation Insights
Think that DIY surveys are for basic, or low-risk projects? Think again. Speed and efficiency is now coupled not just with quality, but the capability to drive strategic decision-making using consumer insights.

We've created a webinar that will provide you with;
- Best practices for breaking the mold to use DIY to power more advanced outcomes, from brand tracking, conjoint, and max dif through segmentation.
- We've helped our clients make what seemed impossible, possible.

Richie Heron will lead this webinar and apply his vast knowledge of our broad spectrum of clients needs.
26
September 26, 2019 - September 26, 2019
Reliable, repeatable, representative - Ensuring the quality of your consumer insights approach
The quality of your insights are critical to ensuring the decisions you're making are the right ones. We'll provide an overview of Toluna's data quality approach, and the steps we take to ensure reliability, repeat-ability, and representative-ness of your survey research.

We'll speak to the data quality processes we use to ensure that; our members are real, validated, de-duplicated and engaged.
03
October 03, 2019 - October 03, 2019
You Should Be Concerned About the Quality of Your Data.
As technology has evolved, so too should your consumer insights provider’s data quality program.

We’ve Set the Standard for Not Just the Quality of your Data, but the Quality of the Insights you Receive. Data quality best practices are consistently evolving - which is why you need to attend this webinar and learn more about how Toluna continues to lead the industry with a best-practices approach to data quality.
QuickWebinars_Roundel

Toluna has created its QuickWebinar series to ensure that you have the latest information about accessing real-time consumer insights solutions, Toluna’s full suite of products and solutions, and how best to apply them, and tips and tricks for use. These webinars last no more than 30 minutes.

Click here to see our upcoming QuickWebinars

Past Webinars

30
November 30, 2016
Getting to the heart of what makes communities tick

Join Toluna for a webinar dedicated to exploring and maximizing the value of branded communities, along with the latest, most innovative applications for community approaches.  We’ll dive into the customer experience and learn about what keeps community members engaged, and will hear case studies from leading brands within the education, media, and entertainment sectors.

Topics we'll cover:

* Branded Communities Through the Eyes of Community Members
* Digital Tracking Adds Depth to Communities - Learn More about the What Behind the Why
* How Top Brands are Using Communities and Achieving Success

Hosted by:
Mark Hallums, VP - Digital Solutions, Technology, Toluna
Cara Edwards, Consultant, Technology Solutions, Toluna


19
October 19, 2016
Online Communities Fuel Brand Growth
Join Toluna for a webinar dedicated to exploring and maximizing the value of branded communities, along with the latest, most innovative applications for community approaches. We’ll dive into the customer experience and learn about what keeps community members engaged, and will hear case studies from brands like BBC Worldwide, and more! 
30
June 30, 2016
Agile Research Pays Off for SONY, CVS, VOSS Water and Many More

In a highly competitive global market—where consumers are more apt to post impressions of products on message boards and on social media—companies and marketers need to take advantage of actionable customer sentiment in real-time to ensure the success of any new marketing or product campaign.  Agile research, from instant ad testing to campaign tracking to “in-the-moment” insight collection, is pivotal for many companies, and makes possible new insights that fit into smaller and smaller windows of time, and are actionable. 

In this Webinar You'll learn:

1) How agility helped change behaviors
2) Course correct during a campaign
3) How agility helps all clients invest in “the right” tactical plans

  • For SONY, agile research helped ensure success for an important launch of the company’s new, 4K TV.  Early-stage purchase feedback needed to fit within a window of 4 weeks, given the product lifecycle and marketing push. 
  • For CVS, real-time consumer sentiment is critical to making in-store decisions, and optimizing performance.  Again, agile research plays a critical role in this effort.

Presented by:
Mark Simon,
Managing Director, North America and Managing Director Digital at Toluna

Peter Shafer,
Senior Vice President, Enterprise Solutions at Toluna

Thursday, June 9, 12:00 pm

08
June 08, 2016
Offer your clients branded communities - become a PanelPortal re-seller today!

The role of the traditional researcher is changing, and clients are expecting more and more from their trusted research agencies.  Above all, the ultimate goal is to uncover breakthrough insights, and there are new tools and technologies available enabling us to do this better than ever.  Including panel communities in your offering provides an opportunity to develop strategic partnerships with your clients and increase your long term margins and revenue and future-proof your relationships with those clients.

Attend this webinar and learn how :

  • Market research firms implement communities in behalf of their clients and providing more strategic insight
  • Companies can use qualitative insight to co-create, and obtain new insight.
  • New developments in market research communities, features and more.

Move away from the traditional idea of ‘asking people what they think’ to ‘listening to what people think’ – and learn how you can benefit from new insight and develop strategic partnerships with your clients - increase your long term margins and revenue and future-proof your relationships with those clients.

 

Presented by ;

Steve Mossop
President, Insights West, a progressive, full-service marketing research company that offers insights-driven solutions via leading-edge tools and normative databases to public and private sector clients in Western Canada. Incorporated in the Spring of 2012, Insights West now has about 20 employees and has one of the largest, most engaged online consumer panels (25,000 people) in Western Canada.  Insights West has publicly released over 150+ different opinion polls on topics diverse as municipal and provincial elections, bridge tolls, bike lanes, charitable giving, gas-fracking, road safety, cyber-bullying, employee satisfaction, smart phone attitudes, and many other topics.  

We have developed a normative database of 400+ companies based on 100,000 interviews for our "Brand Reputation Insights" model, which tracks corporate reputation and digital interactions with brands.   Insights West has also created normative databases for Employee Satisfaction, Creative Testing & Tracking, and Alumni Engagement to provide context for client scores. 

Steve was previously President of Market Research Canada West within Ipsos-Reid for 17 years managing approximately 30+ client service staff and a $15M business through offices in Vancouver, Calgary, Winnipeg, Milton, Houston and Seattle.


Tavita Sawh
Pre-Sales and Account Manager, Branded Communities

Wed, Jun 8, 2016, 12:00 PM - 1:00 PM EST




01
June 01, 2016
Attend Toluna QuickSurveys Training and Learn About Bespoke Surveys and Cutting-Edge Features

Need answers fast? Toluna QuickSurveys gives you 24/7 on-demand access to over 9 million global consumers on an easy-to-use, real-time survey platform.  Thousands of firms use QuickSurveys to obtain real-time research, and insight into the groups they need to reach. 

This webinar will cover;

  • QuickSurveys, the tool, what it is and how it can be used. 
  • On-demand survey templates – the PowerSuite!
  • Survey creation, and features. 
  • Accessing data in real-time and produce high-value reports with the click of a button.
  • An overview of recently added features, including word cloud reporting.
  • A preview of new features coming soon!

​​

Presenter:

Neil Dixit
Director, Product Technology NA

Wed, June 1, 2016, 11:00 AM - 12:00 PM EST

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