Events

14
July 14, 2019 - July 17, 2019
Shopper Insights & Activation (Chicago, IL, , USA)

Influence the buying decision. Shape the Future of Retail. Drive Business Growth.

The leading shopper insights conference for retailers and manufacturers.

07
September 07, 2019 - September 11, 2019
ESOMAR Congress 2019 (Edinburgh, , Scotland)

This is where creativity, innovation, and insights collide.

ESOMAR Congress has been at the forefront of showcasing data, research, and insight innovation for over 70 years, and 2019 is no exception.

22
October 22, 2019 - October 24, 2019
Research & Results 2019 (Munich, , Germany)
26
November 26, 2019 - November 28, 2019
AdTech Tokyo (Tokyo, , Japan)
ad:tech tokyo is Aisa’s largest marketing conference. It’s one and only opportunity to introduce your service at Asia’s largest marketing conference.

Upcoming Webinars

19
June 19, 2019 - June 19, 2019
Adopting Agility – Client Journeys in Implementing Agile Research Solutions
Agility in theory sounds great, but what does it really mean to be agile? What’s the overall benefit to your team, your organization? We’ll go beyond the buzzword to look at one of our clients, and how they’ve adopted best practices, leveraged automated solutions and truly acted in an agile way to improve their decision-making, as well as the bottom line.
20
June 20, 2019 - June 20, 2019
Spotlight on Consumer Insights Agencies : Agility, and Innovation in Practice
More and more consumer insights agencies are finding new ways of streamlining the insights process using automation, and best practices approaches.  We’ll use this webinar to share best-practice approaches, and talk about how TolunaInsights has helped agencies large and small operate more efficiently, and provide innovative new solutions to their clients.
07
July 07, 2019 - July 07, 2019
Adopting Agility – One Client’s Journey to the Adoption of Automation (MENA)
Agility in theory sounds great, but what does it really mean to be agile?  What’s the overall benefit to your team, your organization?  We’ll go beyond the buzzword to look at one of our clients in MENA, and how they’ve migrated their consumer insights program online, adopted best practices, leveraged automated solutions and truly acted in an agile way to improve their decision-making, as well as the bottom line.
18
July 18, 2019 - July 18, 2019
Adopting Agility – Client Journeys in Implementing Agile Research Solutions
Agility in theory sounds great, but what does it really mean to be agile? What’s the overall benefit to your team, your organization? We’ll go beyond the buzzword to look at one of our clients, and how they’ve adopted best practices, leveraged automated solutions and truly acted in an agile way to improve their decision-making, as well as the bottom line.
QuickWebinars_Roundel

Toluna has created its QuickWebinar series to ensure that you have the latest information about accessing real-time consumer insights solutions, Toluna’s full suite of products and solutions, and how best to apply them, and tips and tricks for use. These webinars last no more than 30 minutes.

Click here to see our upcoming QuickWebinars

Past Webinars

30
June 30, 2016
Agile Research Pays Off for SONY, CVS, VOSS Water and Many More

In a highly competitive global market—where consumers are more apt to post impressions of products on message boards and on social media—companies and marketers need to take advantage of actionable customer sentiment in real-time to ensure the success of any new marketing or product campaign.  Agile research, from instant ad testing to campaign tracking to “in-the-moment” insight collection, is pivotal for many companies, and makes possible new insights that fit into smaller and smaller windows of time, and are actionable. 

In this Webinar You'll learn:

1) How agility helped change behaviors
2) Course correct during a campaign
3) How agility helps all clients invest in “the right” tactical plans

  • For SONY, agile research helped ensure success for an important launch of the company’s new, 4K TV.  Early-stage purchase feedback needed to fit within a window of 4 weeks, given the product lifecycle and marketing push. 
  • For CVS, real-time consumer sentiment is critical to making in-store decisions, and optimizing performance.  Again, agile research plays a critical role in this effort.

Presented by:
Mark Simon,
Managing Director, North America and Managing Director Digital at Toluna

Peter Shafer,
Senior Vice President, Enterprise Solutions at Toluna

Thursday, June 9, 12:00 pm

08
June 08, 2016
Offer your clients branded communities - become a PanelPortal re-seller today!

The role of the traditional researcher is changing, and clients are expecting more and more from their trusted research agencies.  Above all, the ultimate goal is to uncover breakthrough insights, and there are new tools and technologies available enabling us to do this better than ever.  Including panel communities in your offering provides an opportunity to develop strategic partnerships with your clients and increase your long term margins and revenue and future-proof your relationships with those clients.

Attend this webinar and learn how :

  • Market research firms implement communities in behalf of their clients and providing more strategic insight
  • Companies can use qualitative insight to co-create, and obtain new insight.
  • New developments in market research communities, features and more.

Move away from the traditional idea of ‘asking people what they think’ to ‘listening to what people think’ – and learn how you can benefit from new insight and develop strategic partnerships with your clients - increase your long term margins and revenue and future-proof your relationships with those clients.

 

Presented by ;

Steve Mossop
President, Insights West, a progressive, full-service marketing research company that offers insights-driven solutions via leading-edge tools and normative databases to public and private sector clients in Western Canada. Incorporated in the Spring of 2012, Insights West now has about 20 employees and has one of the largest, most engaged online consumer panels (25,000 people) in Western Canada.  Insights West has publicly released over 150+ different opinion polls on topics diverse as municipal and provincial elections, bridge tolls, bike lanes, charitable giving, gas-fracking, road safety, cyber-bullying, employee satisfaction, smart phone attitudes, and many other topics.  

We have developed a normative database of 400+ companies based on 100,000 interviews for our "Brand Reputation Insights" model, which tracks corporate reputation and digital interactions with brands.   Insights West has also created normative databases for Employee Satisfaction, Creative Testing & Tracking, and Alumni Engagement to provide context for client scores. 

Steve was previously President of Market Research Canada West within Ipsos-Reid for 17 years managing approximately 30+ client service staff and a $15M business through offices in Vancouver, Calgary, Winnipeg, Milton, Houston and Seattle.


Tavita Sawh
Pre-Sales and Account Manager, Branded Communities

Wed, Jun 8, 2016, 12:00 PM - 1:00 PM EST




01
June 01, 2016
Attend Toluna QuickSurveys Training and Learn About Bespoke Surveys and Cutting-Edge Features

Need answers fast? Toluna QuickSurveys gives you 24/7 on-demand access to over 9 million global consumers on an easy-to-use, real-time survey platform.  Thousands of firms use QuickSurveys to obtain real-time research, and insight into the groups they need to reach. 

This webinar will cover;

  • QuickSurveys, the tool, what it is and how it can be used. 
  • On-demand survey templates – the PowerSuite!
  • Survey creation, and features. 
  • Accessing data in real-time and produce high-value reports with the click of a button.
  • An overview of recently added features, including word cloud reporting.
  • A preview of new features coming soon!

​​

Presenter:

Neil Dixit
Director, Product Technology NA

Wed, June 1, 2016, 11:00 AM - 12:00 PM EST

30
March 30, 2016
Survey Research to Power Your Communications: Create Compelling Stories and More

Creating compelling press releases and content is more and more important to today’s communications professionals.  Survey research has always been a powerful tool to validate client pitches, and creative, and now many communications professionals are using survey research to help inform communications strategies and content development.  To create content that trends, you need to know what consumers are thinking about, and present relevant content. 

Mark Rozeen has been lauded for his strategic communications capabilities, and we will share how he’s harnessed the power of survey research to create powerful communications strategies on behalf of his clients.  Prior to starting his own communications consulting practice, Mark was the EVP Insights and Executive Director of Golin Harris.

 What you’ll learn at this webinar;

  • How to craft surveys that create compelling stories that journalists want to cover
  • Using survey research to ensure that you’re touching on current trends, and consumer hot-buttons
  • How to use survey research as an anchor for your communications calendar  

Presented by:
Mark Rozeen, MR STAT 
Janice Caston, Vice President, Global Marketing, Toluna

Wednesday, March 30, 12:00 pm  - 1:00 pm EST


13
January 13, 2016
Hear Your Customer’s Voice: Using Real-Time, Ongoing Feedback to Perfect Your Marketing Strategies - Webinar with AdWeek

If you want to know what your customers really want, you’ve got to ask. That’s why marketers from Sony to Sephora are using online communities to listen to their customers and benefit from real-time feedback to improve their marketing decision-making.

Hear from insurance/investment giant Transamerica about how it built an online community to get ongoing insights that are being incorporated into its marketing messages, advertisements, website design and more. You’ll find out:

  • Why brands are using communities as a window into what’s on their customers’ minds
  • How community opinions and feedback can be used to test and refine communications
  • What goes into building effective user communities and best practices for maintaining and nurturing these groups

Presented by:
Ashley Bilko, Market Research Manager, Transamerica
Julie Paul, SVP, Online Communities, Toluna
Paul Twite, Managing Director, UK, Toluna

Wednesday, Jan 13, 2016
1:00 PM - 2:00 PM EST

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