Events

17
March 17, 2019 - March 19, 2019
MRSI 2019 – The changing face of market research (Mumbai, India) (Mumbai, Maharashtra, India)
The Changing Face Of Market Researh
The last 3 seasons of MRSI seminars have consciously been about injecting new enthusiasm into the way we do business – actually, the way we look at MR it-self; and the way we drive business impact.
26
March 26, 2019 - March 28, 2019
MTEX - Marketing Technology Expo (Sandstone Lane, , London)
Marketing Technology Expo will feature some of the newest technology and services that are changing the landscape of the marketing world.
26
March 26, 2019 - March 27, 2019
IIeX Health 2019 (Philadelphia, Pennsylvania, USA)
IIeX Health: The future of healthcare & pharma insights
01
April 01, 2019 - April 03, 2019
The Quirk's Event - Chicago (Chicago, Illinois, USA)

The Quirk's Event 2019
For Marketing Research & Insights Professionals

11
April 11, 2019 - April 12, 2019
Printemps des Etudes 2019 (Paris, , France)

Upcoming Webinars

21
March 21, 2019 - March 21, 2019
When Concepts Go Wrong, or Research Takes Too Long

Imagine a world where concepts aren’t tested prior to launch? I bet you can. There are always examples of concepts that have gone to market that shouldn’t have. We’ll share a few case study examples of what not to do, and why speed (and in many cases quality of output) are mission critical when conducting concept testing.

We’ll talk about what typically happens in these cases (lack of budget, time, expertise, and awareness), and what best to do to ensure success. We’ll present case studies from a few of our favorites including H&M, and Coca Cola.

Featured Speaker: James Pickles, Director, Corporate Client Sales

QuickWebinars_Roundel

Toluna has created its QuickWebinar series to ensure that you have the latest information about accessing real-time consumer insights solutions, Toluna’s full suite of products and solutions, and how best to apply them, and tips and tricks for use. These webinars last no more than 30 minutes.

Click here to see our upcoming QuickWebinars

Past Webinars

13
December 13, 2016
Discover the benefits of automated concept testing with PowerConcept
Be one of the first to get an exclusive look at PowerConcept, Toluna’s fully-automated, real-time concept testing tool accessible on the Toluna QuickSurveys platform. 

Presented by:
Phil Ahad, Senior Vice President, Digital Products

Tuesday, December 13 | 2pm EST

07
December 07, 2016
Understanding the customer experience to drive business results
Join Toluna for a webinar dedicated to how enterprises can capture ‘voice of the customer’ feedback instantly and obtain a deeper understanding of customers’ wants and needs. You’ll discover how one of the largest US-based retail organizations is able to increase in-store customer satisfaction, loyalty and advocacy via a dedicated CEM reporting system and data developed by Toluna to meet and exceed customer expectations.

Presented by:
Mark Kolligian, Former Vice President Customer Experience, CVS Health
Michelle Uehlinger, Vice President, Customer Experience Measurement at Toluna
30
November 30, 2016
Getting to the heart of what makes communities tick

Join Toluna for a webinar dedicated to exploring and maximizing the value of branded communities, along with the latest, most innovative applications for community approaches.  We’ll dive into the customer experience and learn about what keeps community members engaged, and will hear case studies from leading brands within the education, media, and entertainment sectors.

Topics we'll cover:

* Branded Communities Through the Eyes of Community Members
* Digital Tracking Adds Depth to Communities - Learn More about the What Behind the Why
* How Top Brands are Using Communities and Achieving Success

Hosted by:
Mark Hallums, VP - Digital Solutions, Technology, Toluna
Cara Edwards, Consultant, Technology Solutions, Toluna


19
October 19, 2016
Online Communities Fuel Brand Growth
Join Toluna for a webinar dedicated to exploring and maximizing the value of branded communities, along with the latest, most innovative applications for community approaches. We’ll dive into the customer experience and learn about what keeps community members engaged, and will hear case studies from brands like BBC Worldwide, and more! 
30
June 30, 2016
Agile Research Pays Off for SONY, CVS, VOSS Water and Many More

In a highly competitive global market—where consumers are more apt to post impressions of products on message boards and on social media—companies and marketers need to take advantage of actionable customer sentiment in real-time to ensure the success of any new marketing or product campaign.  Agile research, from instant ad testing to campaign tracking to “in-the-moment” insight collection, is pivotal for many companies, and makes possible new insights that fit into smaller and smaller windows of time, and are actionable. 

In this Webinar You'll learn:

1) How agility helped change behaviors
2) Course correct during a campaign
3) How agility helps all clients invest in “the right” tactical plans

  • For SONY, agile research helped ensure success for an important launch of the company’s new, 4K TV.  Early-stage purchase feedback needed to fit within a window of 4 weeks, given the product lifecycle and marketing push. 
  • For CVS, real-time consumer sentiment is critical to making in-store decisions, and optimizing performance.  Again, agile research plays a critical role in this effort.

Presented by:
Mark Simon,
Managing Director, North America and Managing Director Digital at Toluna

Peter Shafer,
Senior Vice President, Enterprise Solutions at Toluna

Thursday, June 9, 12:00 pm

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