Events

07
October 07, 2019 - October 08, 2019
NPD Food and Drink Conference (London, , UK)
32 Brands, 1 Day: Explore How To Boost Profits With Trend-Led, Exciting Food & Drink NPD With Innovative Strategies From Morrisons, Whole Foods, Mars Wrigley, Dairy Crest & More!
09
October 09, 2019 - October 11, 2019
Festival of Marketing (London, , UK)
The Festival of Marketing is a unique experience where ambitious marketers can discover, learn, celebrate and shape the future together.
22
October 22, 2019 - October 24, 2019
Research & Results 2019 (Munich, , Germany)
26
November 26, 2019 - November 28, 2019
AdTech Tokyo (Tokyo, , Japan)
ad:tech tokyo is Aisa’s largest marketing conference. It’s one and only opportunity to introduce your service at Asia’s largest marketing conference.
02
December 02, 2019 - December 03, 2019
MRG Conference London 2019 (London, , UK)
Inspired by the magnificent backdrop of the Institution of Mechanical Engineers, we are looking to celebrate the brains behind what we do.  An action packed day of award winning papers, insightful commentary, and great company, all at a brilliant price.

Upcoming Webinars

26
September 26, 2019 - September 26, 2019
Reliable, repeatable, representative - Ensuring the quality of your consumer insights approach
The quality of your insights are critical to ensuring the decisions you're making are the right ones. We'll provide an overview of Toluna's data quality approach, and the steps we take to ensure reliability, repeat-ability, and representative-ness of your survey research.

We'll speak to the data quality processes we use to ensure that; our members are real, validated, de-duplicated and engaged.
03
October 03, 2019 - October 03, 2019
You Should Be Concerned About the Quality of Your Data.
As technology has evolved, so too should your consumer insights provider’s data quality program.

We’ve Set the Standard for Not Just the Quality of your Data, but the Quality of the Insights you Receive. Data quality best practices are consistently evolving - which is why you need to attend this webinar and learn more about how Toluna continues to lead the industry with a best-practices approach to data quality.
QuickWebinars_Roundel

Toluna has created its QuickWebinar series to ensure that you have the latest information about accessing real-time consumer insights solutions, Toluna’s full suite of products and solutions, and how best to apply them, and tips and tricks for use. These webinars last no more than 30 minutes.

Click here to see our upcoming QuickWebinars

Past Webinars

01
March 01, 2018
marketing Week Live: Sign up to our webinar on using digital tracking for unique insights into consumer behaviour
Taking an in-depth look into digital tracking of actual shopper behaviour across many brand categories and hundreds of retail sites, Toluna’s research uncovers some surprising results.
15
February 15, 2018
Strategic Insights From the 2017 Q3 -Q4 GRIT Report
The 22nd edition of the GreenBook Research Industry Trends Report is live! Using data collected in Q3 &Q4 of 2017, the GRIT report provides insights into the evolution of the industry and the implications of these changes.
14
February 14, 2018
The General Data Protection Regulation (GDPR) and Market Research – The GDPR Explained

The General Data Protection Regulation (GDPR) and Market Research – The GDPR Explained

Toluna Provides an In Depth Look at the GDPR and Implications for Survey Research

Over 100 countries, jurisdictions and territories across the globe now have privacy laws in place to protect personal data held by private and public bodies and over 40 countries and jurisdictions have pending bills or initiatives on privacy laws.  The EU and EFTA member States have agreed to adopt a new legal framework on the treatment of personal data (the General Data Protection Regulation (GDPR)).

At Toluna, our goal is to share some of our learnings, and help explain the protocols we’ve implemented to comply with the GDPR, while ensuring that we share best practices and provide you with insight as to what you should consider. 

Here’s what we’ll cover;

  • The GDPR explained, what you need to know.
  • What should you be asking for of your suppliers?
  • Common questions.
  • Documentation and support.
14
February 14, 2018
GDPR Explained
The GDPR is a new legal framework, replacing the EC Directive 95/46 on Data Protection and will apply from 25 May 2018.
09
October 09, 2017
Behavioral Insights of the Connected Consumer: A More Innovative, Digital Approach to Research

With consumers using an ever-increasing number of digital and social channels, brands looking for behavioral insights are moving past traditional Q&A research formats and into passive digital tracking. By measuring actual behaviors across multiple devices, they’re able to build a stronger and more accurate reflection of consumers’ lives, media consumption, path-to-purchase and more.

Discover how taking a more innovative, digital approach to research can allow you to measure actual behavior and marry it to “claimed” behavior for a deeper, richer picture of how individual consumers are acting. You’ll find out:

  • What’s now possible using digital behavior tracking
  • How digital tracking can be used in conjunction with traditional research methods
  • How brands are using this information to improve digital marketing effectiveness
Speaker
Phil Ahad,
SVP, Digital Products Toluna

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