• North America
Wilton, CT
Marketing Manager

Executes and oversees Toluna’s marketing strategy to ensure the awareness of Toluna, the company’s USP, and products amongst buyers of consumer insights solutions (which includes brands, communications and MR agencies). This person needs to understand the consumer insights marketplace and ensure that Toluna is visible and well-positioned.

This person will employ various tactics designed to engage with Toluna’s distinct audiences which include brand/corporate, communications agencies, and market research agencies. Campaigns are primarily digital and designed to engage, and often include the promotion of specific products, services or business lines.

As Toluna is a tech-forward provider of real-time consumer insight solutions, the person who fills this role should have experience with tech-marketing, think outside of the box, and enjoy the global nature of the business.

Responsibilities:

  • Work with RVP and global marketing to develop annual budget and roadmap of marketing activities.
  • Create campaign “executions” and localize.
  • Track campaign goal achievement that spans digital SEM, ABM, Social, Retargeting across Toluna’s desired customer audiences.
    • Creation of strategies for lead gen based on need
    • List / lead management
    • ROI reporting
  • Creativity and written communications/PR in local market. Social media focus. Understanding of keywords/terms to leverage in blogs and social media.
  • Ensure consistent branding for all campaign and content pieces.
  • Tradeshow and event execution – content creation, speaking, logistics, and invitation of top clients/prospects, all with an eye on messaging and ROI achievement.
  • Implementation and coordination of translation.
  • Perform other duties assigned.
  • Marketing support.
  • Sales Support.
  • Product marketing support.

Requirements:

  • 5+ years of experience in marketing.
  • Communication / writing skills (including social media).
  • Digital marketing experience.
  • High energy/enthusiasm and excitement about working in a fast-paced/global company.
  • Ability to work in a group setting/environment / dotted line reporting.
  • Ability to direct creative resources.
  • Vendor / resource management experience.

Technical Requirements:

  • Proficiency in MS Office.
  • Digital marketing experience.
  • Familiarity and Experience with HTML, Dreamweaver, etc.
  • Familiarity with Pardot, Marketing cloud, marketing automation or email distribution programs.
  • Familiarity with tradeshow execution.
  • Familiarity with salesforce.com.
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