Example Toluna WebUser Profiling

Time spent online per week

• Less than 1 hour
• Between 1 and 2 hours
• Between 2 and 5 hours
• Between 5 and 10 hours
• More than 10 hours

Web connection type

• Dial-up
• DSL
• Analogue modem
• Cable
• WiFi
• No connection
• Other

Products purchased online

• Banking services
• Books
• CD-DVD
• Clothes
• Computer equipment
• Computer games
• Electrical equipment
• Flowers
• Food
• Health / beauty products
• Insurance
• Office supplies
• Magazine subscriptions
• Event tickets
• Software
• Sports/gym equipment
• Travel, hotel reservations
• University courses
• None
• Other

Frequency of online purchases

• One or more times per week
• Two to three times per month
• Once per month
• Eight to eleven times per year
• Four to seven times per year
• One to three times per year
• Less than once per year
• Never

Items purchased or researched online

• Automobiles
• Books
• Clothing/accessories
• Fine jewelry
• Computer Software
• Computer Hardware
• Event Tickets (concert, movie, theater)
• Flowers
• Furniture
• Groceries
• Health and Beauty (drugstore)
• Home Electronics
• Investments, banking, financial services
• Local food delivery (pizza)
• Monthly club subscriptions for yourself or as a gift (fruit or wine of the month)
• Movie DVD purchase, download or rental
• Music CDs
• Prescription medication
• Schools, Universities
• Travel Arrangements (airline tickets, hotel reservations, car rental, cruises)

Online activities

• Access your company's IT system remotely
• Chat using instant messaging
• Day-to-day shopping (e.g. food)
• Download music
• Banking
• Meet people
• Other types of purchases (e.g. books)
• Discussion forums, blogs
• Online gaming
• Playing gambling games
• Purchase or reserve train or plane tickets, cruises
• Purchase stock, day-trading
• Visit media websites
• Visit your school or university website
• Take online courses or attend webinars