Online market research panels –Toluna Sports
The huge growth in our awareness of personal fitness and well being has stimulated a vast and dynamic market for branded goods ranging from drinks and clothing, to sports equipment and gym memberships. Toluna Sports profiling is constantly updated to help us quickly reach your target sample of today’s active consumers.
Example Toluna Sports Profiling
Types of sports played / watched
- Archery
- Bowling
- Bicycling
- Drag racing/stock cars
- Golf
- Gym, weight training, cardio
- Jogging, running, walking
- Motorcycling/motocross racing
- Mountain sports (e.g. skiing, climbing, hiking)
- Nature sports (e.g. horseback riding, fishing, hunting)
- Racket sports (e.g., tennis, squash)
- Skeet shooting
- Skating (ice skating, roller blading, skate boarding)
- Team sports (e.g. baseball, basketball, football, softball, volleyball, polo)
- Water sports, boating
- None
Frequency of time spent playing a team sport in last 12 months
- At least twice a week
- Once a week
- Twice a month
- Less often
- Never
Frequency of time spent participating in a sport or working out in the last 12 months
- At least twice a week
- Once a week
- Twice a month
- Less often
- Never
Types of water sports actively enjoyed
- Body boarding
- Canoeing
- Diving
- Rafting
- Rowing
- Sailing
- Surfing
- Swimming
- Waterskiing
- Windsurfing
- Yachting
- Other
Types of sports shows regularly watched on TV
- Archery
- Baseball
- Basketball
- Body building
- Bowling
- Car sports (e.g., races, NASCAR, stock car)
- Cycling
- Extreme sports (e.g., skydiving, hang-gliding, skateboarding)
- Fishing, hunting
- Football
- Golf
- Gymnatstics
- Hockey
- Martial Arts
- Motorcycling
- Mountain sports
- Nature sports
- Racket sports
- Rugby
- Soccer
- Skating
- Water sports
- Weightlifting
- None
- Other
