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Online market research panels – Toluna Media

The Toluna Media specialty sub-panel. Target by media consumption!


Toluna is committed to helping you consistently deliver valuable research intelligence for your media planning based research projects. 
Toluna Media’s ‘deep’ profiling is constantly updated to cater for today’s fragmented and constantly evolving media marketplace, allowing you to utilize online data collection for any media based research study. Target today’s consumer by inter- and intra-media variables across TV, radio, web, print, as well as channels and print titles.

A few examples of our huge number of profiling attributes to help your media based projects run seamlessly...

 

Example Toluna Media Profiling

Type of magazines read (Toluna profiles over 100 titles)

  • Alternative Lifestyles magazines
  • Car / motorcycle magazines
  • Celebrity magazines, tabloids
  • Computer magazines
  • Economics / business magazines
  • Fashion magazines
  • Food, dining, gourmet magazines
  • Home and garden magazines
  • Men's magazines
  • Music, movie, cultural magazines
  • News magazines
  • Parenting magazines
  • Science magazines
  • Sports / fitness magazines
  • Sunday newspaper magazines
  • Travel / leisure magazines
  • TV magazines
  • Women's magazines
  • Other
  • I don't regularly read magazines

    Cable/Satellite TV Usage and Provider?

    • AT&T
    • Cablevision
    • Charter Communications
    • Comcast
    • Cox
    • Direct TV
    • Dish Network
    • Media One
    • Rogers
    • Time Warner
    • ViOS
    • Voom
    • Other (Specify)

      Do you currently subscribe to

      • Satellite TV
      • Digital cable
      • Cable
      • High definition TV (HDTV) channels over cable or satellite
      • None of these

        HDTV channels on a HDTV compatible set?

        • Yes
        • No

          Do you ever watch TV on the internet? (e.g., Hulu, YouTube)

        • Yes
        • No

          Do you have a TIVO/DVR?

        • Yes
        • No

          TV Genres enjoyed the most

          • Culture, art
          • Debates, politics
          • Documentaries
          • Movies
          • News
          • Reality television
          • Series
          • Sport
          • Other

          Radio listening hours per week

          • More than 15 hours
          • 11 to 15 hours
          • 5 to 10 hours
          • Less than 5 hours
          • None

            Types of music/radio stations listened to

            • Alternative
            • Blues
            • Christian/Religious
            • Classic Rock (60’s/70’s)
            • Classical
            • Country-Western
            • Dance/Electronic/Techno
            • Disco (70's/80's)
            • Easy Listening/Golden Oldies
            • Hard Rock/Heavy Metal
            • Hip Hop/Rap
            • Jazz
            • New Age
            • News
            • Pop/Soft Rock
            • Punk, Grunge (80's/90's)
            • R&B/Soul
            • Talk radio / news
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