Example Toluna Home Profiling

Annual Household Income

• Less than $20,000
• $20,000 - $24,999
• $25,000 - $34,999
• $35,000 - $49,999
• $50,000 - $74,999
• $75,000 - $99,999
• $100,000 - $124,999
• $125,000 - $149,999
• $150,000 or more

Number, age and gender of children and other members of household?

Ethnicity

• African American/Black
• Native American, Eskimo, Aleut or Native Alaskan
• Asian, Native Hawaiian, or Pacific Islander
• White/Caucasian
• Hispanic origin/Latino
• Other (Please Specify)

Languages Spoken in Home and Most Often

• English
• Chinese
• French
• German
• Italian
• Japanese
• Russian
• Spanish
• Other (Please Specify)

Region/Location

• Street Address
• City
• State/Province
• Zip/Postal Code
• Daytime Phone Number
• Evening Phone Number

Marital Status

• Married
• Single, never married
• Single, living with male significant other
• Single, living with female significant other
• Divorced or separated
• Widowed
• Engaged

Education (data also available for spouse)

• Some High School or less
• High School Diploma or GED
• Vocational/Trade School
• Some College (no degree)
• Associate’s Degree/2-year College Degree
• Bachelor’s Degree/4-year College Degree
• Some Graduate School
• Master's/Graduate Degree
• Doctorate/Professional Degree
• Post-Doctorate Studies

Type of dwelling

• Apartment, or other multi-family dwelling
• Zero lot line - garden home
• Townhouse or condominium
• House (detached, site built)
• Other (e.g., mobile home, house boat)

Ownership status

• Own
• Rent
• Live with parents
• Other

Appliance Ownership and 12-month purchase intent:

Dishwasher, Answering Machine, Cable television, Camcorder, CD player, CD recorder/burner (separate from computer), Cellular or mobile phone, Copier, Corded phone, Cordless phone, Dedicated game console (XBox, PlayStation, GameCube, etc.), Desktop personal computer, Digital camera, Digital video camera, Digital video recorder, (TiVo, Ultimate TV, Replay TV, Show Stopper), Dolby digital/DTS receiver, DVD player, DVD recorder/burner (separate from computer), Electric razor, Fax machine, Game Boy-style palm-sized video game system, Hair cutting appliances, Handheld or wrist-mounted GPS (Global Positioning System) device, including GPS as part of cell phone, HDTV/wide screen, TV Home theatre sound system, Plasma TV/flat screen/LCD, Laptop computer, MP3 player/mobile digital music player, MP3 software/recording system/ripping software, Pager PDA (Personal Digital Assistant - example: Palm Pilot, Pocket PC, Blackberry) Personal (portable) stereo (CD/MP3/cassette - Walkman, Discman), Personal website or homepage, Satellite TV, Second phone line at home, Smart phone (PDA with cell phone), Solar-electric panels for the home, Surround-sound receiver (other than Dolby Digital/DTS receiver), VCR, Water filter

Electronics Ownership and 12-month Purchase Intent:

CD-recorder/CD-RW for computer, CD-ROM for computer, DVD player on computer, DVD recorder/DVD-RW for computer, PC-TV or other personal computer based television receiver, Software for reading books and other documents on a PC or laptop, Sound card Voice modem/answering machine; Other