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Online market research panels – Toluna B2B

The Toluna B2B specialty sub-panel. Find your business decision makers!


Toluna B2B helps make your online market research project a seamless process! Toluna B2B has been designed to help reach your target respondents across a wide range of attributes, including 40+ industries, 55+ job functions, and purchasing influence across 23 business functions.

Use Toluna B2B’s excellent IT decision maker profiling for all your IT B2B projects. Select from 39+ technology job functions, purchasing influence across 23 business functions, 14 technology functions, and more.

A few examples from our extensive list of profiling attributes to help your B2B- and IT-based projects run seamlessly...

Example Toluna B2B Profiling

40+ profiled industries, including...

  • Advertising, marketing
  • Agriculture
  • Banking, Finance
  • Charity / Non-profit organization
  • Commercial services
  • Consulting, Audit
  • Education
  • Government, public services
  • Healthcare
  • Hospitality, Leisure
  • Insurance
  • IT
  • Legal
  • Media, Communication
  • Telecommunications
  • Transportation
  • Travel
  • And more...

IT Professionals Profiling Includes...

  • Job Role
  • Geographic Location
  • Number of Employees
  • Decision making responsibility
  • Employment Status
  • Products/Services Purchased
  • Annual Revenue
  • And more...
Travel industry marketing research online

Travel industry marketing research online. Access to business and consumer travellers. Target by airlines used, class of travel and more for your onlne research projects
Mobile telecoms market research

Mobile telecoms market research with Toluna Mobile online research panel. Target by handset, networks, monthly spend and more.        
Online financial services market research panel
Online financial services market research panel. Reach your targets by credit cards used, insurance and loans taken with this online market research panel
Media planning research online
Media planning research online. Use Toluna Media to target your online media research by media consumption across print, TV and web