Online market research panels – Toluna Auto – Find your target car buyers!
Toluna is committed to helping you deliver valuable research intelligence for your automotive research projects. Toluna Auto profiling is constantly updated to help us quickly reach your target sample of today’s automotive consumer.
Target today’s automotive consumer by make, model and purchase intent, as well as new and used car buyers.
Examples of Toluna Auto Profiling
Number of vehicles in household
- 1
- 2
- 3
- 3+
Types of vehicles owned
- Luxury sedan
- Standard sedan
- Compact
- Minivan
- Coupe
- Convertible
- High Performance Vehicle, Sportscar
- Utility Vehicle, Sport Utility Vehicle
- MPV
- Pickup
- Van
- 4x4
- Other
Example makes of primary household vehicle
- Acura
- Alfa Romeo
- Audi
- BMW*
- Cadillac
- Chevrolet
- Chrysler
- Daewoo
- Daihatsu
- Dodge
- Ford
- Honda
- Hummer
- Hyundai
- Infinity
- Isuzu
- Jaguar
- Jeep
- Kia
- Land Rover
- Lexus
- Lincoln
- Mazda
- Mercedes
- Mercury
- MINI
- Mitsubishi
- Nissan
- Peugeot
- Plymouth
- Pontiac
- Porsche
- Renault
- Saab
- Smart Car
- Subaru
- Suzuki
- Toyota
- Volvo
- Volkswagen
*Example BMW model ownership
- BMW 3 series
- BMW 5 series
- BMW 6 series
- BMW 7 series
- BMW X3
- BMW X5
- BMW Z3
- BMW Z4
- BMW M
- BMW Other
Ownership and purchasing
- My car was purchased new
- My car was purchased pre-owned
- My car is owned by me
- My car is a company car
- My car is a lease
