Toluna’s success is founded on our commitment to continually servicing our clients’ needs with the most reliable and dedicated project management teams, providing sample, survey programming, hosting, translation and data tabulation services. Our dedicated project managers are on hand in the UK, France, Germany, Australia and the US.
Online market research sample services
Tap into the world’s most responsive and highly profiled online research panel. Our 16 specialty panels covering 33 countries allow you to quickly and easily reach niche segments in specific markets.
Online research sample
Online market research – our typical studies
Toluna is highly experienced in managing the most complex full service and sample-only research projects and has a team of dedicated project managers able to help you utilise a multitude of differing research approaches, including…
Online research - quantitative
- Ad hoc
- Creative pre- and post-testing
- New product and concept testing
- Tracking
- Conjoint
- Diaries
- In-home usage tests
Online research - qualitative
- Recruit to qualitative offline
- Online focus groups / bulletin boards
Custom Projects
If you have a custom project, trust Toluna, the world’s most flexible, dedicated and reliable source of online fieldwork services.
Online research panel building... trust the panel scientists
Toluna has gained an enviable reputation for its panel management and custom panel building expertise, having built panels for niche B2B and B2C segments ranging from hundreds to tens of thousands of members.
Toluna’s dedicated panel building consultants are unrivalled in their professionalism and can advise you on software options, including Toluna’s own PanelPortal™ hosted panel management solution.
Your most reliable survey programming resource for online studies
Nearly a decade of experience in programming surveys for the world’s leading agencies means Toluna can quickly and reliably program any survey, from the simplest HTML to the most complex Flash-based projects.
Toluna uses PanelPortal™, Toluna’s own online survey software solution to program and manage all projects.
View our product demonstrations to see what our experienced programmers can do with online surveys.
Online survey software
Advanced programming for online research studies
Toluna has focused heavily on developing its Flash-based programming expertise in order to help you utilize new methodologies for data collection, such as shelf tests and card sorts.
View a Flash survey demonstration here.
Expert translation services
Toluna survey translation service is highly experienced in delivering expert translation services for any project. Our partner network of tried-and-true translation partners allows us to make your online research project a smooth and seamless process.
On-Demand™, online reporting
Our On-Demand™ online reporting tool is fast, flexible and easy to use. Users are able to log in and see live results regarding the number of completed questionnaires by respondent quota and per question. Cross tablulation features enable easy and fast comparison of data by question and respondents segment.
Using the reporting engine, users are able to see reports on the email invitations sent out (hard and soft bounces, number of clicks) as well as the number of screened out respondents, abandoned and incomplete questionnaires.
IVR Surveys at a touch of a button
Interactive Voice Response, or IVR, is an inbound, automated telephone survey that can be conducted in the comfort and convenience of the respondent's home or office.
Quick, convenient and reliable
Surveys are distributed at a retail location or by mail. Participants are asked to call a toll free number and answer the survey by either using their telephone keypad or by simply speaking their response to open ended questions into the voice receiver. Participants can respond to the survey any time and day of the week. On average participants will respond to the survey within a day of receiving it.
All the participants' responses are logged into a database and the client is notified when a response is received.
Instant access to live results
As IVR data is collected electronically, it can be viewed in real-time or selected intervals via the internet so you can see the results to your survey as they come in. For retail or restaurant, multi-unit operator's results can be segmented and password protected so results can be viewed by the unit, region or time period etc, for which the person logging in is authorized.
Outbound survey and notification options
Although inbound methods are usually employed for IVR, outbound survey options are also available and thus useful for when a list of phone numbers only is available or when the incident rate might be deemed low when a live interviewer is present.
Permission based mobile panel
Our mobile survey platform combined with our permission-based mobile survey panel, provides a unique way to conduct surveys and consumption data via text or voice, allowing for data to be collected wherever the recipient maybe at the time. This mobile survey tool also enables multimedia content to be collected for example images, audio and video files can be uploaded - ideal for ethnographic studies or shopper feedback.
| Toluna Mobile Solution | Other Mobile Solutions |
| Voice Survey using IVR or Live Operator | X |
| Largest permission-based mobile panel | X |
| Multimedia data collection -images, video etc | X |
| Mobile survey programming and hosting | X |
| Text-based surveys | X |
| Web-based surveys | X |
Fast, cost effective and convenient
Our mobile interviewing solution provides a cost effective option for ethnographic studies, especially among teens and Gen Y. It is also an ideal choice for data collection that is needed immediately or for contemporaneous record keeping such as:
- Wireless ad testing
- Mystery shopping
- Camera Phone ethnographies
- Retail / on-site surveying
- In-store audits
- Longitudinal studies
- Consumption/Use diaries
View our mobile survey product demonstration here or alternatively for further information about using mobile survey platforms please view our MRA Mobile Interviewing Presentation
