Online Panel Communities
Enjoy instant access to the world's most engaged panelists
Toluna manages a global panel community of over 3.7 million individuals across 33 countries. Unlike other panel organizations, Toluna has developed a unique community model, utilizing Web 2.0 technologies to increase panelist engagement, responsiveness, profiling depth and reliability.
Unlike other online panels, Toluna’s panel communities enable individuals to express, collect, share and compare quantitative and qualitative opinions. Learn more about our unique community model.
Download our latest Web 2.0 Panel Community Article
Toluna's global online research panels cover
Access to US and Canadian panels
After acquiring Common Knowledge, a leading U.S. panel company, Toluna is now able to offer access to the 'your2cents’ panel of 556,000 U.S. and Canadian consumers.
With over 1700 profiling attributes recorded, the ‘your2cents’ panel is one of the most highly regarded, well managed and responsive panels in North America.
With response rates regularly achieving 20%, our clients can now benefit from a global panel community network providing access to over 3.7 million extremely engaged and responsive panelists across 33 countries.
Research panel science - online quality
Access over 3.7 million panelists via the most rigorously managed online research panels available. Our panel management team develops and deploys the industry-leading panel quality policies to ensure the Toluna panel always delivers research professionals the most reliable opinions.
Online research panel quality
Research panel profiling - deeper panelist portraits
‘Deep’ and continuous panelist profiling has allowed us to build detailed portraits of our panelists, allowing you access to fast and accurate estimates on incidence for the most challenging of projects.
16 Specialty panels
Toluna has pioneered the development of 16 specialty sub-panels for specific vertical markets. Each panel’s profiling is mapped to the specific dynamics and evolution of the market, thereby increasing the speed with which you can successfully reach niche segments ranging across B2B and consumer verticals.
Specialty online research panels
