SmartSuite™ Toluna’s suite of ‘Superior Methodologies and Research Techniques’
Toluna’s SmartSuite of tools enable market researchers to have the utmost confidence in data by leveraging proprietary, patent-pending methods for sampling, weighting and linking of data sources.
Toluna’s SmartSuite were designed by George Terhanian, President, North America and Group Chief Strategy Officer; and John Bremer, Toluna’s Chief Research Officer.
SmartSelect™ – A smarter way to select survey respondents
The SmartSelectSM methodology enables researchers to select potential survey respondents with demographic, attitudinal, and behavioral characteristics that precisely match those of the target population of interest. The respondents who are in turn selected provide more accurate information than respondents selected by other means. Unlike methodologies that place limits or controls on the sources from which they might select respondents, SmartSelectSM opens the door safely to just about any potential respondent irrespective of his or her originating source.
SmartCorrect™ – A smarter way to correct for respondent differences
SmartCorrect, like SmartSelect, uses demographic, attitudinal, and behavioral characteristics that precisely match those of the target population of interest. Whereas SmartSelect is a sampling tool, SmartCorrect uses propensity weighing to ensure respondent consistency to completed studies.
SmartConnect™ – Extracting deeper insight from respondents by linking survey data with pre-existing data
Often companies come to Toluna with respondent data gathered from various sources, different methodologies, and their own databases, looking to learn more, but with no way of connecting the different types of data they have. Toluna’s SmartConnect™ fuses pre-existing respondent-level data with survey data to yield a more complete picture, which ultimately gives the client more comprehensive data.