Highly qualified survey respondents ready to provide their opinions
Our respondents are well-profiled, and we can quickly and easily identify the survey respondents you need to reach – globally.
In 2000, Toluna launched its first panel community. Communities provide participants with a ‘community website,’ www.toluna.com and the ability to interact with other members, post polls, and create public profiles. This interaction provides a more fulfilling member experience, higher quality survey data, and a longer term commitment from members for ongoing participation.
Toluna was also first to introduce a Real-Time Sampling® methodology, which broadens our respondent pool and supplements panel capacity by locating, qualifying and surveying respondents ‘just-in-time’. Often, Real-Time Sampling® respondents are those that would consider participating in a survey, but not joining a market research panel.
We operate more than 29 specialist panels which include automotive, B2B, cosmetics, fashion, finance, food and drink, green-consumer, healthcare, home, hobbies, media (including BrandSpector™ ‘cookied’ respondents who can be targeted for surveys following specific media exposure), mobile, physicians, sports, travel, video games, web-usage and more. In addition to these specialist panels we can target respondents in real-time.
We leverage our SMART™ technology to ensure that we qualify and randomize the assignment of respondents. Sample Management and Accurate Respondent Targeting – SMART™ enables us to effectively recruit and accurately target respondents from our global panels and beyond.