Opinions from your target audience
Get insight from the people that
really influence your business
Toluna strives to continually help research professionals conduct reliable online market research and has pioneered the development of 13 specialist sub-panels.Toluna’s focus on adding value to the panellist’s online experience via the development of its online panel community (Toluna.com) encourages members to update and increase their profiling information to a potentially greater level than is evident in more traditional online panels.
Over 750 data points held on each panellist…
Toluna collects up to 1,700 current attributes through a number of specialist screeners, plus an additional large number of data points are collected by posting ‘Polls’ and ‘QuickVotes’ live on the community site. Toluna’s specialist panel profiling enables researchers to quickly target the niche segments they need and enjoy maximum response rates, shorter project completion times and increased data reliability.
Insight into Brands purchased for face,body and hair,place of purchase frequency of use.
Respondents provide insight into their home improvement spending and plans.
Information includes make and model of car/bike owned. Purchase decision & intent
Reported information includes activities viewed, and participated in.
Respondents provide information about income, investment practices and more.
Individuals provide information about the ailments that they suffer from and meds.
Insight into web-usage, activities and destination sites frequented.
Reported topics include hours spent on media by channel, preferred channels, etc.
Respondents have agreed to participate in SMS text message surveys.
Information includes stores visited, purchased from & frequency of purchase.
Reported information includes activities viewed, and participated in.
Frequency of travel, preferred airlines, and means of travel.
Respondents provide insight into games played, frequency, etc.
