Simulated Shopping
Whether you’re surveying consumers about an existing product, want to simulate a life-like shopping experience, or test a new concept, Toluna offers the most innovative, involving way to get feedback from the target audience you need to reach. Find out what consumers think about products and concepts at roughly ¼ the cost of an in-person study!
Use the tool to conduct the following tests and more:
Shelf testing – understand how your product ranks against the competition in a simulated shelf display.
Product recall – provide respondents with timed exposure to concepts and understand what features they remember most.
Pricing impact – learn how price impacts purchase decisions
Simulate the shopping experience, have the ability to present your object alongside others and know what consumers are clicking on and how they view your product against competing products.
Get feedback from your audience as they view the image. Ask survey questions based on respondent actions, which items they click on and how they rotate the items, or simulate the shopping experience with an actual cart and money to spend at the virtual store. Questions can be asked based on actual respondent behaviors, including order of purchase, etc.
Respondents can easily view the shelf display
No installation – respondents don’t have to install special software, or any other type of system upgrade to view images
The shelf display downloads in the background as the respondent participates in the survey.
Images can be viewed on either a PC or a Mac.
Shelf Testing representations can easily be produced from images and concepts, we can work with gifs, jpegs, product stills or actual products. Greenfield Online employs an expert programming staff that can execute the most difficult surveys easily.
