A faster, deeper
way to gain
customer insight
Leverage online qualitative research to uncover market drivers or consumer wants, needs and attitudes with Toluna’s online qualitative research services.
Our highly co-operative global panel of opt-in members allows us both exceptional coverage of major consumer markets, and in-depth insights into niche segments. We can recruit virtually any type of respondent to participate in your qualitative studies.
We offer many different opportunities to obtain qualitative insight and can manage the process for you, or provide you with the respondents you need to integrate with your own technology.
Ad hoc qualitative opportunities include:
- Online bulletin boards – Ask respondents to participate over a period of days,weeks or even months about virtually any topic. We’ll manage participation, incentives and more for you.
- Online focus groups - Eliminate the time and expense of travelling to focus group facilities. Online groups are easy to initiate, require a shorter lead time, and provide rich insight from a broader geography of respondents than possible via offline groups.
- Real-time chat - TolunaChat enables companies to gather rich insights from survey respondents in real-time. Our easy-to-use technology enables companies to intercept survey respondents and ask them more in-depth questions.
