Insight to suit your budget and deadline
Fast, affordable insight in less than 6 days!
Provide your clients with the ability to conduct high-quality research quickly and cost-effectively. Use the Toluna Omnibus to gather feedback from one of the most robust online research panels in the industry!
What is an Omnibus Survey?
Omnibus surveys provide those seeking information about markets and opinions with a means to get quick, relatively low cost answers to their questions. An Omnibus enables you to conduct a number of interviews with a targeted group on a regular basis: these interviews combine a number of standard questions which are always asked such as demographic information (age, sex, occupation).
What can an Omnibus be used for?
We offer our Omnibus product in multiple countries and can accommodate the most demanding time frames and tightest budgets! The Toluna Omnibus can be used for:
Concept Testing
Attitude & Usage
Usage Package
Testing Trend Analysis
Ad Testing
The Toluna Omnibus Service
- Large samples in countries across Europe, US and Asia Pacific
- Weekly surveys in most major markets
- Turnarounds in less than 6 working days
- The ability to add graphics, custom banners and flash videos to make surveys more engaging
Omnibus Guidelines
A minimum of 3 and a maximum of 10 questions can be asked per end-client. Questions can contain simple skipping and piping. Complex or specialised requests may require a custom study. Question-types include: yes/no answer choice, single/multi select, grids, ranking questions, attribute lists, open-ended questions. Graphics and images and videos can be included.
Deliverables
We provide un-weighted data but take steps through quota sampling to ensure that select, specified characteristics of respondents more or less reflect those of either the general or online populations. At times, some of our omnibus clients thereafter weight data to bring figures for variables such as age, sex, education, region and household income into line with their actual proportions in the population. We do not provide this service. Deliverables are provided with cross tabulations by age, gender, region, marital status, number of children in household, household income and employment status. All demographic banners will be provided in English language. In addition to word files, we deliver data in ASCII, SPSS and Excel format at an additional charge.
