Go…go…go…
get opinions
on the moveLook beyond the PC to get answers
to your surveys
The increase in mobile phone penetration is stimulating a trend towards the use of mobile phones to supplement or even replace traditional telephone surveys. Researchers continue to be frustrated by the fall in response rates to landline telephone surveys, as more and more people are unplugging every day. It’s not just young people anymore – the number of mobile-only households is increasing in every demographic.
Toluna provides multiple ways of engaging respondents on the go. From Interactive Voice Response (IVR), to SMS text-based mobile surveys to Smartphone compatible surveys, we are looking beyond the PC to have surveys completed.
Toluna Mobile Surveys
Toluna has been conducting SMS surveys with clients for years, and has recently worked to launch Smart-phone compatible surveys.
Mobile surveys are an extremely timely means of gathering feedback. They can be “location based” (i.e. a fast food chain has a sign in-store asking visitors to take a quick survey via their mobile device) or “event based” (ie respondents that plan to watch the a live football match agree to answer questions).
Toluna will help ensure your mobile surveys are designed for the platform you want to use and will advise on the length the survey should be to maximise response rates.
