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Toluna authors an informative, quarterly electronic newsletter. We include updates on specific new products and services, as well as topical information about the marketing research industry.
Dr. George Terhanian to Speak at ARF Conference
This March, George Terhanian, President, Toluna North America and Group Chief Strategy Officer will be presenting at the Advertising Research Foundation’s annual ReThink conference.
George will be presenting his topic of “Should We Dismantle The Factory?” at the Key Issues Forum on Monday, March 21.
In this presentation, George will discuss the manner in which research has been conducted for decades (described as “the factory”), and how those methods are changing with the times. He will address the gradual shift from full-service research projects to newer, technology-based DIY options and the question of data quality. The aim is to share a new approach for evaluating data collected from multiple sample sources and generated through different approaches, with the end goal of producing good empirical data.
George’s expertise in the area of research on research, and methodological expertise will be highly visible in 2011, as he engages with our clients.
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