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The Future of the Market Research Industry
The Future of the Market Research Industry as seen by Frederic-Charles Petit, CEO, Toluna
Toluna CEO, Frederic Charles Petit participated in a panel discussion at the 2012 Annual ESOMAR Conference alongside executives from Survey Monkey, Google Surveys, Facebook and the Nielsen Company to provide insight into their visions for the future of the market research industry in 2020.
In Frederic’s vision for the future, the most seismic shift from the current paradigm will be in how everyday consumers collect and analyze data for their own use. Consumer generated research will merge with market research about consumers resulting in the democratization of data.
The following video segment presents ‘Frederic of the Future.’
Visit Toluna’s YouTube page to view the company’s Toluna.com Community video and other segments. Click here to watch.
A short video introducing the Toluna Gifties Facebook app. Click here to watch.
Click here to watch Toluna’s Respondent Experience Video.
Click here to experience our SmartSelect simulator, to see how our respondents are assigned a propensity score to match the characteristics of respondents with those of the target population of interest.
Click here to demo the Toluna.com Mobile Respondent App. The Toluna.com mobile app is feature-rich, and enables members to create polls and quick votes, post topics for discussion amongst other community members, all of which integrate with social media websites.
Visit our Cutting Edge Programming page for a demonstration of programming capabilities.
Click here for a live demonstration of Toluna’s Reporting and Analytics tool.
Click here to download our Mobile Survey App.
Visit this link on your mobile device to demo our Mobile survey technology or text TOLUNA8 to the following based on your location: US 91318; Canada 11122; UK 85001; AUS 61437244395; DE 447797805207
Click here from your PC to demo our Mobile survey technology simulator.
Click here to download our Qualitative survey technology, used to power our MultiMind Quali Omnibus. We partner with iModerate to offer this solution.
PanelPortal™ Community – Food For Friends
View an example PanelPortal™ community website, Food for Friends and get a better understanding of the respondents ‘community’ experience. www.foodforfriendsdemo.com
PanelPortal™ Community Video for Client - City of Ryde
Toluna’s PanelPortal™ powers the City of Ryde’s member community. View a video they built to show members how they can engage in on-site activities!
Take a look at some other PanelPortal communities we’ve built! Click here to request our presentation.