Results before tomorrow’s morning coffee.
The Toluna Global Omnibus provides clients with extremely quick and cost-effective access to nationally-representative* survey data using SmartSelect™, Toluna’s patent-pending methodology that ensures data is representative, reliable and repeatable.
Toluna’s Global Omnibus is ideal for:
- Executing concept tests, name tests, package tests
- Determining incidence of your product or category users
- Profiling demographics of a target
- Identifying awareness, attitudes and usage
- Locating hard-to-find, qualified households or individuals for follow-up research
- Gauging satisfaction with a brand or ad campaign
- Developing and pilot questions for other surveys
Product highlights
- Daily field / quick turnaround – We field the Toluna omnibus daily, questions in by 12pm and in field by 4pm. Data is delivered within two days.
- Ask 1 – 30 questions – We don’t require clients to purchase a minimum number of questions.
- 1,000 – 5,000 completed interviews – You can choose the number of respondents you wish to reach in increments of 1,000.
- Flexible options – Include augments for specific targets of interest at a low cost, conduct global omnibus studies, obtain data in 2 days, or use our QuickBus! offering to obtain data in 24 hours!
- Data is reported by age, gender, region, marital status, income, education, employment status, internet, household size and the number of children in the household.
- For international studies, data is reported by age, gender, region, marital status, income and number of children in the household.
- Data is delivered in a set of tables in excel.
| Geography | Type of Omnibus | Field | Field Schedule |
|---|---|---|---|
| US – 1,000 Completes | Standard Omnibus | Daily field | Eg. Question delivery Monday, 12pm (EST) – data returned Wednesday at 6pm (EST) |
| 2,000 Completes | Daily field | Eg. Question delivery Monday, 12pm(EST) – data returned Wednesday at 6pm (EST) | |
| 3,000 Completes | Daily field | Eg. Question delivery Monday, 12pm(EST) – data returned Wednesday at 6pm (EST) | |
| 4,000 Completes | Daily field | Eg. Question delivery Monday, 12pm(EST) – data returned Friday at 6pm (EST) | |
| 5,000 Completes | Daily field | Eg. Question delivery Monday, 12pm(EST) – data returned Friday at 6pm (EST) | |
| QuickBus!24-hour turnaround | Daily field | Eg. Question delivery Monday, 12pm(EST) – data returned Tuesday at 6pm (EST) | |
| Canada – 1,000 Completes | Standard Omnibus(750 English completes –250 French completes *translations needed) | Daily field | Eg. Question delivery Monday, 12pm(EST) – data returned Wednesday at 6pm (EST) |
| Europe – 1,000 Completes (unless otherwise noted) | UK, Germany, France, Italy, Spain, Austria(500), Belgium (500), Denmark (500), the Netherlands, Norway (500), Sweden (500), Poland (500), Russia, Portugal (500) | Daily field | Eg. Question delivery Monday, 12pm(EST) – data returned Friday at 6pm (EST) |
| Asia-Pac – 1,000 Completes | Japan, China, Australia, India | Daily field | Eg. Question delivery Monday, 12pm(EST) – data returned Friday at 6pm (EST) |
| Latin America – 1,000 Completes | Mexico, Brazil | Daily field | Eg. Question delivery Monday, 12pm(EST) – data returned Friday at 6pm (EST) |
Why Toluna Omnibus?
Highly credible data: Representative sample powered by SmartSelect™, quota management and/or census weighted data*.
In-depth information: Data is reported by age, gender, region, marital status, income, education, employment status, internet, household size and the number of children in the household. Custom banners also available for specific target audiences if base sizes allow.
Flexible offering: Omnibus studies can accommodate up to 30 questions and 5000 interviews. Monadic concept work can be accommodated and images or other creatives can be included.
Global reach: See below for a list of countries.
Dedicated service team: Trained to provide guidance, advice and expertise in questionnaire design. We do this well and seamlessly- Customer Satisfaction scores for this product are close to 100%!
*SmartSelect™ applies to the US Omnibus.
Representativeness varies by country.
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