Events

04
abril 04, 2017 - abril 07, 2017
ESOMAR Latam (Mexico City, , )
ESOMAR Latam
Mexico City, MX
Speaking and Exhibiting
04
abril 04, 2017 - abril 07, 2017
ESOMAR Asia (Shanghai, , )
ESOMAR Asia Pac
Shanghai
China Exhibiting
04
maio 04, 2017 - maio 04, 2017
Discover How Technology-Driven Insights Can Serve As A Vehicle For Growth (Chicago, IL 60607, , United States)
09
setembro 09, 2017 - setembro 13, 2017
ESOMAR Annual Congress (Amsterdam, , )
ESOMAR Annual Congress
Amsterdam, NL
Exhibiting  
09
setembro 09, 2017 - setembro 13, 2017
Next Generation Customer Experience - NGCX (Carlsbad, , CA)

Upcoming Webinars

04
abril 04, 2017 - abril 07, 2017
ESOMAR Latam
ESOMAR Latam
Mexico City, MX
Speaking and Exhibiting
04
abril 04, 2017 - abril 07, 2017
ESOMAR Asia
ESOMAR Asia Pac
Shanghai
China Exhibiting
04
maio 04, 2017 - maio 04, 2017
Discover How Technology-Driven Insights Can Serve As A Vehicle For Growth
04
maio 04, 2017 - maio 04, 2017
Discover How Technology-Driven Insights Can Serve As A Vehicle For Growth

Join us for a networking event designed to help attendees ‘Discover How Technology-Driven Insights Can Fuel Innovative, Agile Research Approaches and Transform Consumer Insight Programs.’

We invite you to come learn from, and engage with brand-leaders while networking with Toluna colleagues at this free event. Spend the afternoon sharing with like-minded peers and exchanging best practices from survey industry experts.

You’ll hear from Kraft and other well-known brands on site.

Agenda:

  • Toluna is transforming the way that marketers power their insight strategies, and access valuable consumer data. Sara Consiglio, Marketing & Consumer Insights at KraftHeinz.

  • Unleashing the power of layered digital data. Brands can now tie digital solutions together to deepen insight and deepen brand understanding. Patricia Chapin-Bailey, Vice President, Enterprise Solution Sales.

  • Two new research trends explored - revolutionized concept testing - reducing time to market. Digital behavior coupled with attitudinal insight deepening the respondent picture: Mark Simon, Managing Director, Toluna Digital.

register

18
maio 18, 2017 - maio 18, 2017
Community ROI & Working with Internal Stakeholder Groups
Speaker: Julie Paul 
Starting with ROI – helping clients sell the concept of community into their organization; then once sold, build awareness of the community with stakeholder groups within the client organization, and finally, once the community takes hold, controlling the high demand coming from stakeholder groups to optimize community engagement while meeting the needs of internal groups/divisions.

Past Webinars

13
dezembro 13, 2016
Discovery the benefits of automated concept testing with PowerConcept
Be one of the first to get an exclusive look at PowerConcept, Toluna’s fully-automated, real-time concept testing tool accessible on the Toluna QuickSurveys platform.
Presented by:
Phil Ahad, Senior Vice President, Digital Products
Wednesday, November 16 | 2pm EST
19
outubro 19, 2016
Online Communities Fuel Brand Growth
Join Toluna for a webinar dedicated to exploring and maximizing the value of branded communities, along with the latest, most innovative applications for community approaches. We’ll dive into the customer experience and learn about what keeps community members engaged, and will hear case studies from brands like BBC Worldwide, and more!
30
junho 30, 2016
Agile Research Pays Off for SONY, CVS, VOSS Water and Many More
In a highly competitive global market—where consumers are more apt to post impressions of products on message boards and on social media—companies and marketers need to take advantage of actionable customer sentiment in real-time to ensure the success of any new marketing or product campaign. Agile research, from instant ad testing to campaign tracking to “in-the-moment” insight collection, is pivotal for many companies, and makes possible new insights that fit into smaller and smaller windows of time, and are actionable.
In this Webinar You'll learn:
1) How agility helped change behaviors
2) Course correct during a campaign
3) How agility helps all clients invest in “the right” tactical plans
For SONY, agile research helped ensure success for an important launch of the company’s new, 4K TV. Early-stage purchase feedback needed to fit within a window of 4 weeks, given the product lifecycle and marketing push.

For CVS, real-time consumer sentiment is critical to making in-store decisions, and optimizing performance. Again, agile research plays a critical role in this effort.

Presented by:
Mark Simon,
Managing Director, North America and Managing Director Digital at Toluna

Peter Shafer,
Senior Vice President, Enterprise Solutions at Toluna
Thursday, June 9, 12:00 pm
08
junho 08, 2016
Offer your clients branded communities - become a PanelPortal re-seller today!
The role of the traditional researcher is changing, and clients are expecting more and more from their trusted research agencies. Above all, the ultimate goal is to uncover breakthrough insights, and there are new tools and technologies available enabling us to do this better than ever. Including panel communities in your offering provides an opportunity to develop strategic partnerships with your clients and increase your long term margins and revenue and future-proof your relationships with those clients.
Attend this webinar and learn how :
Market research firms implement communities in behalf of their clients and providing more strategic insight

Companies can use qualitative insight to co-create, and obtain new insight.

New developments in market research communities, features and more.

Move away from the traditional idea of ‘asking people what they think’ to ‘listening to what people think’ – and learn how you can benefit from new insight and develop strategic partnerships with your clients - increase your long term margins and revenue and future-proof your relationships with those clients.

Presented by ;

Steve Mossop
President, Insights West, a progressive, full-service marketing research company that offers insights-driven solutions via leading-edge tools and normative databases to public and private sector clients in Western Canada. Incorporated in the Spring of 2012, Insights West now has about 20 employees and has one of the largest, most engaged online consumer panels (25,000 people) in Western Canada. Insights West has publicly released over 150+ different opinion polls on topics diverse as municipal and provincial elections, bridge tolls, bike lanes, charitable giving, gas-fracking, road safety, cyber-bullying, employee satisfaction, smart phone attitudes, and many other topics.
We have developed a normative database of 400+ companies based on 100,000 interviews for our "Brand Reputation Insights" model, which tracks corporate reputation and digital interactions with brands. Insights West has also created normative databases for Employee Satisfaction, Creative Testing & Tracking, and Alumni Engagement to provide context for client scores.
Steve was previously President of Market Research Canada West within Ipsos-Reid for 17 years managing approximately 30+ client service staff and a $15M business through offices in Vancouver, Calgary, Winnipeg, Milton, Houston and Seattle.

Tavita Sawh
Pre-Sales and Account Manager, Branded Communities

Wed, Jun 8, 2016, 12:00 PM - 1:00 PM EST
01
junho 01, 2016
Attend Toluna QuickSurveys Training and Learn About Bespoke Surveys and Cutting-Edge Features
Need answers fast? Toluna QuickSurveys gives you 24/7 on-demand access to over 9 million global consumers on an easy-to-use, real-time survey platform. Thousands of firms use QuickSurveys to obtain real-time research, and insight into the groups they need to reach.

This webinar will cover;
  • QuickSurveys, the tool, what it is and how it can be used.
  • On-demand survey templates – the PowerSuite! Survey creation, and features.
  • Accessing data in real-time and produce high-value reports with the click of a button.
  • An overview of recently added features, including word cloud reporting.
  • A preview of new features coming soon! ​​

Presenter:

Neil Dixit
Director, Product Technology NA

Wed, June 1, 2016, 11:00 AM - 12:00 PM EST

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