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PanelPortal™ The Know-How To Know More
The Know-How to Know More
PanelPortal™ Unlocking The Value
Unlocking the Value of Panel Communities
PanelPortal™ New Opportunities
New Opportunities in Community Panels
PanelPortal Light
Harnessing the Power of Branded Communities Has Never Been Easier
BCPlabook_Ico
BrandedCommunities Playbook 2017
Toluna is transforming the way
 

Blog Articles

Top 5 Reasons a Community-Panel is Unhealthy

May 11, 2015 | Julie Paul

Part 1 in a 3-part series on panel health.  I’ve decided to write a serious of blogs about panel health, because all too often, this aspect of panels is completely ignored. This is mostly because it’s not understood or because what’s involved in keeping a panel healthy is seen as too costly or too much effort.

Top 5 Panel Health Measures

May 27, 2015 | Julie Paul

Part 2 in a 3-part series on panel health.  I’ve decided to write a serious of blogs about panel health, because all too often, this aspect of panels is completely ignored. This is mostly because it’s not understood or because what’s involved in keeping a panel healthy is seen as too costly or too much effort.

Top 5 Methods for Maintaining a Healthy Panel

June 4, 2015 | Julie Paul

Part 3 in a 3-part series on panel health.  In this three-part series on panel health, you've heard the top 5 reasons a panel is unhealthy and the top 5 measures to use in determining panel health.  Now, it's important to know what to do to maintain or restore panel health.

Webinars

13
January 13, 2016
Hear Your Customer’s Voice: Using Real-Time, Ongoing Feedback to Perfect Your Marketing Strategies - Webinar with AdWeek

If you want to know what your customers really want, you’ve got to ask. That’s why marketers from Sony to Sephora are using online communities to listen to their customers and benefit from real-time feedback to improve their marketing decision-making.

Hear from insurance/investment giant Transamerica about how it built an online community to get ongoing insights that are being incorporated into its marketing messages, advertisements, website design and more. You’ll find out:

  • Why brands are using communities as a window into what’s on their customers’ minds
  • How community opinions and feedback can be used to test and refine communications
  • What goes into building effective user communities and best practices for maintaining and nurturing these groups

Presented by:
Ashley Bilko, Market Research Manager, Transamerica
Julie Paul, SVP, Online Communities, Toluna
Paul Twite, Managing Director, UK, Toluna

Wednesday, Jan 13, 2016
1:00 PM - 2:00 PM EST
18
November 18, 2014
Coupling a branded community approach with social media data to deepen insight – a case study with Discovery Channel and Toluna
Working closely with Toluna, learn how Discovery has developed a panel community that actively engages its viewers and discover:

  • The benefits (and caveats) of branded community approaches 
  • Mobile surveys and additional information that can be gleaned
  • Leveraging social media, deepening respondent intelligence and segmentation

​Presented in conjunction with Quirk's by Neil Dixit, Vice President, Pre-Sales & Technology, NA and John Bremer, Chief Research and Strategy Officer, Toluna

Presented in conjunction with ESOMAR by Mark Hallums, Vice President, Pre-Sales & Technology, EMEA & APAC

In the Press

Survey Magazine: Capitalize on the Art of Listening to your Customers
March 16, 2016

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