Is an Online Community Right for You?
Toluna's Branded Community / Research Community Solutions can help you listen and learn from the people you want to understand like never before. Clients often come to us, wondering if a research community is an ideal solution. Take a look at the questions below to help you determine how beneficial custom communities can be for you.
- Do you conduct multiple studies a year with the same audience?
- Do you want to learn more about your market segments & track their behavior and attitudes over time?
- Would you benefit by marrying transactional customer data with attitudinal data?
- Do you need to reach a specific population / target market to conduct research over an extended period of time?
- Would you like to engage with customers about new product concepts, or features?
- Would you benefit by having access to consumer answers in real-time?
- Do you have a tight market research budget and need for measurable ROI?
If you've answered yes to any of these questions, an online community might be right for you! Contact us today to learn more about how Toluna can help you get started.