Opinions from your target audience
Get insight from the people that really influence your business
Toluna strives to continually help research professionals conduct reliable online market research and has pioneered the development of specialist sub-panels. Toluna’s focus on adding value to the panelist’s online experience via the development of its online panel community, Toluna.com, encourages members to update and increase their profiling information to a potentially greater level than is evident in more traditional online panels.
Over 750 data points held on each panelist…
Toluna collects up to 1,700 current attributes through a number of specialist screeners, plus an additional large number of data points are collected by posting ‘Polls’ and ‘QuickVotes’ live on the community site. Toluna’s specialist panel profiling enables researchers to quickly target the niche segments they need and enjoy maximum response rates, shorter project completion times and increased data reliability. Toluna also offers a household technology, green, leisure and hobby and Internet specialist panels.