Real people.
Real opinions.
Real time results.
Customer insight – whenever, wherever, however you need it
Access to a global community of highly engaged, highly responsive panelists
Whether you just need online sample, a full service market research project, custom panels or online communities Toluna will ensure we understand your requirements and deliver the results you need. We currently work with the world’s leading market research agencies to provide access to deeply profiled, highly engaged panelists and industry-leading online market research technology.
Discover the Toluna difference…
- Access to global survey respondents
- The Toluna online panel community: access to the world’s largest online market research panel community of 4 million highly profiled and responsive panelists in 39 countries.
- 16 specialist panels: consumer, business and healthcare panels – helping you to reach niche segments and hard to reach audiences, with over 750 data points held on each panelist.
Recently, the company launched a new version of toluna.com, the market research industry’s first and best social voting community.
The new site makes it even easier it for members to connect with others in new and different ways, giving them many different reasons to return to Toluna.com and to participate in surveys.
Most other companies that manage opt-in or access panels reward respondents solely with direct monetary payments, a model that may promote a variety of undesirable within-survey behaviors, such as (a) random responding, (b) illogical and inconsistent responding, (c) overuse of item non-response (e.g., “Don’t Know”), and (d) speeding (i.e., completing surveys too quickly).
“No one thinks as deeply about the connection between respondent rewards and survey results as Toluna does,” said MSW Research Senior VP Ellen Melzer. “That’s one of the reasons we work only with Toluna. This upgrade implements the features that seem to us most likely to improve accuracy even further, and we look forward to reaping the benefits.”
The Toluna.com Community
Using our community management expertise, we provide members with technological features that make the completion of tasks like data profiling faster, easier and ultimately more reliable. We’ve also introduced a revolutionary way to provide rewards and incentives to our members with our patent-pending “Gifties.” Members can purchase these virtual gifts after filling out just a few surveys, can give them to others or themselves, and will be prompted to check and see if one of those Gifities has become real — e.g., if a virtual coffee-shop gift certificate has become valid. Gifties give survey-takers the opportunity to cash in points and earn rewards more frequently.
Reaching Respondents When and Where They Want to Communicate
Toluna’s Mobile App
Toluna.com’s mobile app keep panelists engaged, and keep them coming back. Toluna’s member Mobile app is available to download for free from the App Store worldwide and on the Android market. The application enables members to create polls in seconds and get answers from the global community straight to their mobile device. Users can post polls, publish surveys and opinions directly on social networks.
That’s why we have millions of trustworthy, reliable, active survey-takers in 39 countries around the world. At Toluna, we focus constantly on getting the best possible results for your surveys. Upgrading our community approach to panel management is just one of the ways we achieve that.
