Toluna’s community approach to improving the respondent experience and ensuring higher quality responses from our panel.
Key to our strategy of making high-quality survey respondents available to market research companies worldwide - Toluna.com is the driving force behind the size and incredible diversity of the Toluna community; our members’ willingness to invite friends, family, and work colleagues to join the community; the many rewards members enjoy, including new methods for incentivizing respondents; and members’ remarkable honesty, loyalty, and candor are just some of the advantages we offer the research community.
Toluna launched the first online panel community of its kind in 2000, and continues to take cues from social media and new technology to provide respondents with a relevant and rewarding experience. By enhancing the experience of Toluna.com’s diverse members, we’re building loyalty, trust and engagement without causing any form of bias. This yields accurate and deep member profiles, and improves respondent targeting, as well as, data quality.
We receive more than 1 million member votes each day on toluna.com!
Our active Toluna panelists appreciate the social features offered on Toluna.com.
- Members can create personal profiles, launch polls and debates.
- Follow other members.
- Earn rewards, points and Gifties
- Share their content on sites like Facebook and Twitter.
Toluna’s next-generation social voting community invites members to earn rewards for sharing their opinions, including Gifties, a ‘social gifting’ opportunity that enables members to earn virtual gifts that may become real, or pass them along to a friend.
Members update their profiles frequently, and are rewarded for participating in ‘profile update’ surveys. This provides us with the ability to effectively target respondents for survey research, and provide surveys that are relevant to their demographics, and interests.
Our focus on creating socially relevant and engaging panel communities enables us to communicate with our panelists on a much deeper level than other panel companies do. The social reward of connecting with other panelists and contributing to debates across a wide range of topics is extremely powerful. Such connections stimulate repeat visits to the site, and increase both the frequency and, more importantly, the quality of responses.
Using our community management expertise, we provide members with technological features that make the completion of tasks like data profiling faster, easier and ultimately more reliable.
Reaching Respondents When and Where They Want to Communicate with Toluna’s Mobile App
Toluna.com’s mobile app keep panelists engaged, and keeps them coming back. Toluna’s Mobile app is available to download for free from the App Store worldwide and on the Android market. The application enables members to create polls in seconds and get answers from the global community straight to their mobile device. Users can post polls, publish surveys and opinions directly on social networks.
That’s why we have millions of trustworthy, reliable, active survey-takers in 39 countries around the world. At Toluna, we focus on getting the best possible results for your surveys. Upgrading our community approach to panel management is just one of the ways we achieve that.