We’re unique.
The world’s 1st
online panel community.
Since 2003 Toluna has built, grown, maintained and nurtured one of the largest, and most demographically diverse, online panels in our industry – 4 million members in 42 countries at latest count. This is our core competency. We have developed proprietary panel recruitment methods, profiling technologies and management techniques that set us apart from the competition and help ensure that clients have access to a well-profiled, and a highly responsive panel community.
Toluna.com…the world’s first online social voting community
A unique panellist expience that offers much more than just a financial reward!
Our focus on creating socially relevant and engaging panel communities means we are communicating with our panellists on a much deeper level than other panel companies. The ‘social’ reward of interacting with other panellists and contributing towards debates across a huge range of topics, is an extremely powerful mechanism to stimulate repeat visits to the site and increases the probability of response to surveys delivered to our panellist’s email inbox.
Toluna.com enables members to…
- Create a personal profile page
- Create polls for the community to answer
- Post polls on their own blog, websites and other social media sites
- Create and contribute towards debates
- Gain ‘authority’ ratings for their opinions by other members
- Participate in product tests and reviews
- Enter into competitions via their personal management dashboard
Since 2003 Toluna’s online community concept has been extremely well received, and in January 2011, Toluna.com received 31 million member votes a month (more than 1 million votes a day)
Global Panel Recruitment
Toluna has a team of recruitment professionals dedicated to locating and recruiting survey respondents. Over the years, we’ve found that it is important to ensure that part of our recruitment procedure involves providing panellists with information about the commitment required to participate in an online panel, to ensure respondents are qualified and interested in joining.
In-depth member profiles
Members update their profiles frequently, and are rewarded for participating in ‘profile update’ surveys. This provides us with the ability to effectively target respondents for survey research, and provide surveys that are relevant to their demographics, and interests. Find out more about niche targeting and hard to reach audiences using Toluna’s Specialist Panels
Our focus on panellist quality
Toluna employs several procedures to confirm identities and detect fraudulent respondents. At registration, a user’s email must be both valid and unique within the panel. Our system automatically identifies duplicate email addresses and machine “fingerprints,” and performs IP checks to ensure that the respondent is coming from the correct geography. Panellist information is compared against our own ‘black list’ of excluded respondents who are not allowed to join (or re-join) our community.
Toluna is dedicated to ensuring quality management procedures are applied when providing sample and also programming client’s questionnaires. Our company operations are governed by documented processes, including those for project management, survey programming, quality control, sampling, panel management, and confidentiality and security of information provided by clients, panellists, and other proprietary records. These processes are reviewed and updated on a continuous basis. We have reviewed the proposed ISO standards for market research access panels and have found our processes to be substantially in compliance.
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