PanelPortalâ„¢ is a comprehensive solution and couples an easy to use ‘community’ website content management system with advanced panel management and survey creation features.

Two distinct service options

Toluna can work with you to manage your online panel community as a fully-managed solution or provide you with support features so that you can ‘do-it-yourself’ and experience cost savings. Many market research firms use PanelPortal as a way to sell more to customers, or resell the service.

• License our ASP tool. Leverage our easy-to-use panel management, survey creation and CMS tool.
• Let us manage your panel ‘community.’ Count on Toluna to provide a full-service approach to your panel and work on respondent recruitment, panel management, survey scripting and more.

Engaging Community Website

Your branded community all begins with your website. It’s where your members will go to chat with one and other, post on-site polls, and interact. The richness of the member experience often correlates with the richness of insighst gathered. The community website provides the following benefits;

• Easy poll creation and discussion posts.
• Easily embed multimedia (video, images and audio) to maximize engagement.
• Social media integration (Facebook, Twitter) for you and your users – experience the benefit of viral recruitment when your members post activity on their social media pages.

Panel Management and Survey Creation

Toluna provides you with the technology to easily manage your panel and recruitment efforts, and this directly feeds into a sophisticated survey creation and reporting engine.

• Integrated panel management tools.
• Widgets and reports for panel’s health and incentive.
• Customized registration pages.
• Sophisticated sampling engine.
• Auto update of ‘active’ members.
• Integrated advanced survey tool with over 30 question types and flash capabilities.
• The ability to add filters/logic to surveys easily.
• Video and images can be easily added to surveys.