How effective are your online campaigns?
Track targeted members of the
Toluna Community to find out
As investment in digital marketing continues to grow, so does the need to better understand the impact each online campaign will deliver. The biggest challenges advertising and media planning agencies face today is how to ensure they are measuring the effectiveness of their clients’ online marketing efforts in order to allocate spend accurately to achieve maximum ROI.
Toluna has a new method to measure both the effectiveness and efficiency of online advertising campaigns. Utilizing cutting-edge ad-tracking technology, Toluna works with clients to identify which selected members of Toluna’s online panel community have been exposed to online campaigns, as well as where, when and how often. The extensive profiling of Toluna’s large panels provide detailed demographic data as to who has been exposed. Thus, the campaign is able to reach the target audience to be evaluated much more efficiently.
Companies can not only gauge the effectiveness of media spend by comparing the demographics of exposed Toluna panelist demographicss to desired viewers, they can then survey panelists exposed to a campaign to measure the extent by which the online campaign has affected key brand metrics such as awareness, consideration and purchase intent.
Benefits of Toluna Ad Tracking
How it Works
- Toluna identifies panelists exposed to campaign.
- Respondent demographics are provided to company for analysis of targeting.
- Follow-up survey is administered.
