Cutting Edge Survey Designs
IMPROVED RESPONDENT EXPERIENCE
Let’s leverage the power of the Internet to create fun and engaging surveys while gathering new insights! At Toluna, we’ve developed a suite of tools designed to enhance your surveys, improve the respondent experience and gain new insights.
The Internet can offer a unique ability to take standard surveys and make them more engaging, and Toluna’s expert team is expert at doing just that. Clients often look to us to ensure that the respondent experience is a positive one, and we can provide new types of question designs that can be quickly implemented to surveys to help ensure respondent engagement.
USING ADVANCED SURVEY SCRIPTING TO GAIN NEW INSIGHTS |
| Just as the Internet can provide new ways of engaging respondents, it can just as easily be used to unlock new insights! Many of our clients come to us with images or concepts to test and wonder how best to gather consumer feedback to evaluate their effectiveness. Our team can consult with you to brainstorm new ways of presenting questions or concepts. Let us help you unlock new insight. |
Below are just a few examples of the types of studies Toluna can provide that can help you unlock new insight;
Toluna has developed a suite of image-optimization tools to get respondents up close and personal with your concepts offering new ways of presenting images, 3d and more. This allows clients to test effectiveness, recall, and likability of concepts or images. We use the following tools to optimize survey images:
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| Use the Internet to test even initial concepts to ensure likability and recall. Even sensitive concepts can be tested online, with the confidence that concepts remain secure. SafeView™ is a Java-based program that works in conjunction with Toluna’s custom Flash player and ensures concept security as the technology prohibits survey respondents from saving images, video or audio files locally, or forwarding them to others.
Other media tools include: |
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| Toluna has pioneered cutting-edge survey designs, and has created completely customized approaches for clients that have presented virtual store shelves, replicated in-store simulations or experiences, and in many cases present ‘games’ or ‘gamification’ to respondents to further engage. Our team of programmers are ready to make the impossible – possible! |
