Toluna launches TolunaAnalytics™
Posted on 10, 24 2011
Advanced Survey Reporting and Analysis Tool for all Toluna Products
(London, UK) Toluna, one of the world’s leading online survey respondent and technology providers, announces the launch of TolunaAnalytics™, the company’s proprietary, web-based data reporting and analysis tool. It will be a standard feature for all program & host and full-service data collection projects, and within Toluna’s PanelPortal™ product line.
“One of Toluna’s key differentiators is its ability to leverage technology to improve the speed and depth of insight available to research professionals,” states Frédéric-Charles Petit, CEO, Toluna. “We have designed TolunaAnalytics™ to access and analyse survey responses within minutes of survey deployment, in line with our strategy of increasing the value we provide to our clients through technology.”
“TolunaAnalytics™ provides users with the ability to weight data, to create their own cross-tabulations, and to prepare personalised PowerPoint™ presentations at the click of a button. It is easy-to-use and compatible with all browser types and devices, whether they are computers, Smart phones, or tablet PCs,” adds Mark Simon, Leader Global Technology Products. “It is a great example of the power technology has to reduce the time required to make important business decisions. Toluna makes it real.”
Product highlights and key features of TolunaAnalytics™
Easy-to-use/quick access to data;
- Easy-to-use and visually engaging data reporting tool.
- Robust, real-time data presentation ideal for monitoring studies even during the initial stages of project field.
- Quick access to verbatim responses.
- Full compatibility with all browser-types, Smartphones and tablet PCs.
- Single platform for reporting and analytics.
More control;
- Ability to weight data.
- Create cross-tabulations and export results.
- Drag-and-drop data into PowerPoint® to create personalised data presentations with ease.
Stay tuned for feature and enhancement announcements.
About Toluna
Toluna enables organisations to generate valuable customer insight by combining its online market research panel and industry leading technology.
Toluna provides companies the ability to answer questions of their target audience quickly and efficiently and leverages a unique approach to respondent recruitment and engagement with its online ‘community’ and proprietary Real-Time Sampling® methodology. Toluna guarantees that the data clients receive is of the highest quality and survey programming unparalleled.
Further, Toluna provides the industry’s leading online market research technology suite, enabling hundreds of market research organisations and agencies worldwide to create surveys, manage panels and build online communities. Toluna’s products include PanelPortal™ and AutomateSurvey™.
The company’s QuickSurveys™ product actually integrates with www.marcom-test.net to capture real-time respondent feedback. QuickSurveys is a web-based, DIY survey tool that enables individuals to post questions of the Toluna.com community to generate insights, literally in real-time.
Toluna has offices in the UK, US, Canada, France, The Netherlands, Romania, Germany, Italy, Spain, India, Australia, Japan Hong Kong.
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